The fashion world witnessed a thrilling evolution of streetwear as Volfsbane, a high-end streetwear brand by young designer Ishika Jain, was officially launched at the iconic Famous Studio in Mumbai. The exclusive event marked the debut of a brand that’s set to redefine urban luxury fashion with its innovative approach to streetwear.
The evening was nothing short of spectacular, featuring a star-studded guest list and an immersive brand experience. Bollywood superstar Suniel Shetty, known for his impeccable sense of style and dedication to fitness, graced the event as a special guest. With his long-standing association with the fashion and fitness industries, Shetty praised the brand for its unique take on high-end streetwear. “Volfsbane brings a fresh perspective to high-end streetwear, seamlessly blending comfort with style. It’s exciting to see such innovation in the Indian fashion industry,” he remarked, setting the tone for the evening.
The event itself was a true spectacle, showcasing the brand’s bold aesthetics and urban influences. Live graffiti artists worked their magic throughout the venue, creating one-of-a-kind masterpieces that perfectly captured the essence of Volfsbane. Guests were also treated to a uniquely designed photo booth, allowing them to immerse themselves in the world of Volfsbane.
The grand unveiling of the collection was nothing short of dramatic. A thrilling flash mob performance led to the much-awaited reveal of the debut collection. Volfsbane’s first collection is a stunning fusion of cutting-edge design, premium fabrics, and bold urban aesthetics, setting new standards in the luxury streetwear segment.
For Ishika Jain, the young and talented designer behind the brand, the event marked a major milestone. “Volfsbane is more than just a fashion label; it’s a movement that embraces individuality and self-expression,” Jain said, expressing her excitement about the brand’s debut. “We are thrilled to introduce our collection to the world and look forward to seeing it resonate with both streetwear enthusiasts and luxury fashion lovers alike.”
The event also saw the presence of prominent names from the film and political industries, including Maharashtra’s Minister of Transport, Shri Pratap Sarnaik, actor Bhushan Patil, and director Joe Rajan, among others. Their support added to the event’s prestige, highlighting the growing influence of Volfsbane in the fashion world.
With the immersive brand experience at Famous Studio, Volfsbane left an indelible mark on the industry, establishing itself as a force to be reckoned with in the fashion world. The event not only celebrated the launch of a new luxury brand but also set the tone for the brand’s future in the competitive streetwear market.
Volfsbane is now officially available for purchase through its website. The brand is poised to make a significant impact, catering to those who seek style with substance, and is sure to be a go-to name for fashion-forward individuals looking to embrace the best of streetwear with a luxury twist.
Keep an eye on this space — Volfsbane is just getting started!
