In a bold step towards reimagining personal wellness in India, fast-growing health-tech startup Gabit has announced Bollywood actor Ranbir Kapoor as its official brand ambassador. The collaboration marks the launch of the Gabit Smart Ring, a screen-free wearable designed to track sleep, activity, recovery, and stress — all without adding digital clutter to your life.
For Kapoor, known for being selective about endorsements, this partnership is rooted in personal conviction. “What I liked about Gabit is how effortless it makes staying healthy. No noise, no distractions. Just one smart ring that does it all – and looks good doing it,” says the actor, who’s been actively using the product for the past six months. His presence in the campaign is refreshingly candid, signaling a shift toward everyday wellness that’s relatable, not rigid.al Shah, Gabit offers a full-stack ecosystem that includes AI health coaching, skincare, nutrition plans, and more.
Founded in 2024, Gabit positions itself as more than just a wearable brand. It’s a longevity-focused health platform powered by technology, backed by science, and built for real life. Supported by $9.5 million in seed funding from Norwest Venture Partners and angel investors like Amit Agarwal, Deepinder Goyal, and Kunal Shah, Gabit aims to shift India’s health culture from reactive to proactive.
What sets Gabit apart is its full-stack ecosystem: the Smart Ring is just the beginning. Users also get access to PEP, an AI-powered personal health coach, as well as personalised wellness plans, science-backed skincare, and nutrition tools — all integrated into one intuitive experience. The platform tackles the four essential pillars of health: fitness, food, sleep, and stress.
According to co-founders Gaurav Gupta and Arpana Shahi, Ranbir Kapoor’s association is more than just star power — it’s a message. When someone of his influence embraces recovery, sleep, and mindful living, it signals a much-needed cultural shift. “We’re not just launching a product,” says Gupta. “We’re building a movement. With Ranbir on board, we’re bringing proactive health into every home in India.”
watch the tvc here…
As digital fatigue grows and screen overload becomes the norm, Gabit offers a refreshing alternative — health that’s smart, stylish, and sustainable. With Kapoor leading the charge, the brand is not only making wellness aspirational but finally making it accessible.
