If there’s one thing Mumbai knows how to do right, it’s mixing glamour with heart—and the launch of Jiya Designs’ new flagship store in Khar was the perfect celebration of both! Whether you’re a bride-to-be, a groom stepping confidently into the spotlight, or someone simply in love with Indian tradition told through couture, this isn’t just a store opening—it’s an invitation to celebrate your story in style.
Fashion, Family, and a Whole Lot of Fabulous Energy
From the moment I stepped into the brand-new Jiya Designs space (aka Jiya by Veer Design Studio), it felt like walking into a modern-day fashion wonderland. But don’t mistake this for a high-fashion-only zone—this is a space where everyone belongs. Brides, grooms, besties, siblings, parents, long-lost cousins, even the already-married (who might suddenly feel like renewing their vows!)—this store speaks to anyone who wants to celebrate life’s special moments in something extraordinary.
Manish Chotrani, the visionary behind Jiya Designs, has been in the fashion business long enough to know that style isn’t one-size-fits-all. His latest venture reflects that beautifully. The store is not just a display of premium bridal and festive wear—it’s a dream destination for anyone looking to personalize and elevate their occasion-wear game. With options to customize, tweak, and tailor, no detail is too small and no request too big. It’s couture with character!
An Evening That Sparkled from Start to Finish
The launch event was everything you’d expect from a couture celebration—and then some. Think bold fashion, beautiful people, and that unmistakable Mumbai buzz. A glamorous runway show set the tone, showcasing everything from draped saree gowns and intricately embroidered lehengas to sharp sherwanis and dapper kurta sets. Each outfit seemed to capture a different mood—romantic, regal, playful, or powerful—making it clear that Jiya’s vision is for every kind of wedding personality.
The show featured showstoppers like Deiya Sindhi, Monika Dsouza, Armaan & Amaan, Nikhil Bhambari, Sara Kukreja, and others —each strutting with flair. Celebs like Malvika Raaj, Rochelle Rao, Sara Arfeen Khan, and Keith Sequeira added a dose of red carpet dazzle.
Why Jiya Is Not Just for the Bride Anymore
What made this evening feel truly inclusive was the clear message: today’s groom wants to shine too—and Jiya Designs is here for it. From bold prints to subtle detailing, their menswear line is made for the man who’s not afraid to own his moment. And it’s not just the couple—Jiya’s collection welcomes everyone in the wedding party. Parents, friends, cousins, and even that one stylish auntie—we saw pieces that would suit every taste, age, and vibe.
And let’s not forget the post-wedding crew—married women were seen swooning over the new collection, talking about anniversary celebrations and vow renewals. That’s the kind of charm this store holds—it’s not just fashion, it’s a feeling.
Couture That’s Personal, Playful, and Proudly Indian
Jiya Designs has always stood for timeless Indian elegance with a modern twist. But this new store takes that philosophy further by offering a fully immersive, customizable couture experience. Whether you love minimalistic blush tones or bold fuchsia glam, whether you want traditional embroidery or edgy cuts—Jiya helps you build your look your way.
Manish Chotrani sums it up best:
“We wanted to create a space where people feel inspired, not intimidated. This store is for everyone—those who love fashion and those who are just looking for something that makes them feel special. Our goal is to bring joy, confidence, and a sense of celebration to every person who walks in.”
And you can truly feel that energy in every corner of the store—from the curated fabric displays to the helpful stylists who make you feel instantly at home.
So, Should You Visit?
Absolutely! Whether you’re planning a big fat Indian wedding, attending one, or just in the mood for a little self-love splurge—Jiya Designs in Khar is your new go-to fashion destination. It’s elegant without being exclusive, luxe without being unapproachable, and deeply rooted in the idea that everyone deserves to look and feel unforgettable on their big day—and every day leading up to it.
Visit the new Jiya Designs flagship store at:
Ground Floor, Sura Mansion, 154-A, S.V. Road, Opp. Sacred Heart Boys High School, Khar West, Mumbai – 400052.
Also available online at Aza and Pernia’s Pop-Up Shop
