Being a cricket fan and an ardent follower of MS Dhoni, I couldn’t have asked for a more exciting and unforgettable experience than attending the launch of the ‘DHONI’ app. It wasn’t just about the app itself – it was the entire atmosphere that made it so special, leaving me with a sense of delight and gratitude.
The app, powered by Single.id technology, offers fans like me the chance to engage with MS Dhoni in a way that goes far beyond the usual fan experiences. It combines rewards with exclusive content, and I’m thrilled to say I was part of the event that introduced this incredible innovation to India.
What stood out most during the launch was MS Dhoni’s message: “The DHONI app is designed to give you more value from your everyday spending. You can redeem rewards across categories ranging from travel & tourism, retail, to fashion and F&B outlets using Single.id technology. The DHONI app is all about more rewards, more savings, and more benefits. ‘Thoda aur’ – that’s what every fan of mine deserves and will get on this app.”
As the event unfolded, I realized just how significant this app is for fans like me. Not only does it offer a seamless rewards system across various categories – from travel to fashion – but it also provides us with a rare insider’s look into Dhoni’s life. The ability to access behind-the-scenes content and personal insights from the legend himself made this moment even more memorable.
The event was filled with energy and excitement, with some delightful surprises that left me beaming with joy. The highlight? An exclusive meet-and-greet with MS Dhoni himself, where I got to interact with my cricket idol in person. This was truly a #ThodaAur moment that made all the difference – a glimpse of the man who has inspired millions of cricket lovers across the globe.
The experience didn’t end there. I was also treated to some amazing goodies from brands like ColourBar, Himalaya, Frozen Bottle, and more, which added an extra layer of joy to the already exhilarating day. The event perfectly blended fan engagement, exclusive content, and rewarding experiences, making it an unforgettable experience for all attendees.
Bish Smeir, CEO of Enigmatic Smile, the parent company behind Single.id, expressed his excitement by saying, “We are honoured to work with MS Dhoni and unveil DHONI to India. DHONI offers fans the double advantage of engaging with their icon on a day-to-day basis while also collecting free rewards every time they shop.”
Chandra Bhushan, India Head of Enigmatic Smile, added, “The launch of the ‘DHONI’ app marks a significant milestone for Enigmatic Smile and Single.id in India. We are thrilled to partner with MS Dhoni to bring his fans closer to their icon, while also enriching their everyday experiences through our rewards ecosystem.”
Reflecting on the launch and the incredible experience, Subash Manuel, Director at Enigmatic Smile, concluded, “The introduction of the ‘DHONI’ app is a significant milestone for both Enigmatic Smile and MS Dhoni’s loyal fanbase. This platform goes beyond just offering exclusive content—it creates an immersive experience that brings fans closer to their hero.”
The DHONI app is truly set to transform the fan experience, combining exclusive content with an expansive rewards system to create a deeper connection between Dhoni and his followers. For fans like me, this is more than just an app—it’s a journey of #ThodaAur moments that make us feel truly valued. As the app continues to evolve, I can’t wait to see what more surprises it will bring.
In the end, I walked away from the launch not just as a fan of Dhoni but as a delighted person, having had the chance to experience that extra bit – that #ThodaAur – with a glimpse of my idol and some fantastic goodies to boot. It was an event that left me with lasting memories and a strong sense of connection to the cricket legend himself.
