At KidZania, children have spent years trying on futures — pilot wings, doctor’s coats, chef’s hats, firefighter helmets. Now, they’re reaching for the headphones.
Walk into KidZania and you’ll find a city built to child scale, where every storefront opens into a new possibility. One moment a child is performing surgery on a plush patient; the next, they’re whipping up a pizza, fighting a simulated fire, or stamping passports at a mini airline counter. It’s a place designed around a simple, powerful idea: that the best way to understand a career is to step inside it — to live it, even for twenty minutes.
But every so often, a partnership comes along that doesn’t just add another booth to the micro-city. It adds a new dimension entirely.
That’s exactly what happened when KidZania India teamed up with BIG FM to build a radio station where the job title isn’t just “employee” — it’s Radio Jockey. And the brief isn’t to follow a script; it’s to find your voice.
Think about the RJs who have shaped your own mornings. The ones who ranted about the traffic on the Western Express Highway, dropped trivia about the band you were hearing, took a caller still buzzing from last night’s concert, and somehow slipped in a track that fit your mood exactly. The ones who turned a playlist into a conversation, a traffic update into a shared eye-roll, a news snippet into a story with a point of view. That alchemy — voice, music, city, personality — is what KidZania and BIG FM are now placing within a child’s reach.
In a simulated studio buzzing with young energy, children step out of the audience and into the booth. They become the voice behind the updates, the curator of the playlist, the interviewer coaxing stories out of imaginary guests. It’s learning disguised as play, and play elevated to a life skill.
For Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, this isn’t about adding another shiny attraction to an already packed micro-city. Speaking on the launch, he said, “At KidZania, we are constantly looking for ways to bring the real world closer to children through immersive role-play experiences. The BIG FM Radio Station does exactly that by introducing children to the world of broadcasting, content creation and communication in a way that is both engaging and meaningful. Communication is one of the most important life skills a child can develop, and the ability to express ideas, tell stories and connect with others builds confidence that extends far beyond the studio. BIG FM has long been a brand synonymous with storytelling, conversations and connecting with audiences, making them an ideal partner to bring this experience to life. Together, we hope to inspire children to express themselves confidently, think creatively and discover the power of their own voice, while experiencing the excitement of radio and broadcasting in an authentic and enjoyable way.”
On the other side of the console, Ashit Kukian, Chief Executive Officer at BIG FM, sees the collaboration as a rare chance to introduce children to the medium he loves before they’ve even hit their teens. “Partnering with KidZania gives us a wonderful opportunity to introduce children to the exciting world of radio in a way that is interactive, imaginative and inspiring. At BIG FM, we believe in the power of voice, creativity and connection, and this experience allows young role-players to discover those qualities for themselves while having fun. We are delighted to be part of an initiative that encourages children to express themselves with confidence and learn through immersive play.”
And that’s where the real magic happens. The activity has been designed not as a performance, but as a grooming ground — a space where children strengthen verbal fluency, stretch their imagination, and build the kind of stage confidence that usually takes years to develop. They learn to think clearly under the soft glow of a studio light. To speak with intention. To engage an audience that exists not just in the room, but in their mind’s eye — the same way their favourite RJs do every morning.
As these young broadcasters sign off from their shifts and step back into the bustle of KidZania’s micro-city, they carry something intangible but invaluable. In an era where connection is currency and articulation is power, this partnership hasn’t just taught them how to host a radio show. It has armed them with emotional intelligence, verbal agility, and the quiet, unshakeable belief that their voice — bold, warm, and entirely their own — is ready for whatever frequency life dials up next.
RJ Sahil of BIG FM says it best — every great RJ started somewhere. KidZania and BIG FM are simply making sure the youngest voices know where to begin.
Planning Your Visit
Ready to hand your little one the mic? KidZania Mumbai is located on the 3rd Floor, North Wing, R City Mall, LBS Marg, Ghatkopar (West) — easily accessible by road and rail. For those in the capital region, KidZania Delhi NCR awaits at Entertainment City, Gate No. 11, Near The GIP Mall, Sector 38A, Noida. Tickets can be booked directly through india.kidzania.com with flexible passes ranging from 3-hour slots to full-day experiences.
And if you’re curious about how KidZania is also shaping young minds beyond the microphone, their recent collaboration with Magic Bus — focused on upgrading emotional intelligence for Gen Alpha — made waves just a few days ago. Read all about it here: KidZania x Magic Bus: The Gen Alpha EQ Upgrade.
