When luxury meets health and taste, magic happens — and that’s exactly what went down at the fabulous launch of SanLucar Blueberries in India. In an evening that brought together food lovers, celebrities, influencers, and culinary maestros, this wasn’t just a fruit launch — it was a celebration of freshness, flavour, and flair.
The event marked a groundbreaking partnership as Anusaya Fresh, the trusted name behind India’s premium produce, joined hands with SanLucar, the globally celebrated brand known for its top-quality fruits and vegetables, and Mr. Iceman, Europe’s finest ice cube producer. Together, they’re on a mission to bring the world’s juiciest blueberries to every Indian household — and trust us, we’re here for it!
“This partnership is a harmonious confluence of legacy, quality, and vision,” said Dinesh Shinde, CEO and Founder of Anusaya Fresh India Pvt. Ltd. “Together, we aim to enrich the Indian palate with the world’s best blueberries.”
Held at one of Mumbai’s trendiest venues, the launch night was nothing short of electric. From celebrities like Rituparna Sengupta and Shweta Khanduri to influencers, food stylists, and even celebrated chefs, everyone turned up to toast this delicious collaboration. We spotted glam faces including Prashant Virendra Sharma, Rakesh Paul, Drumaira Shaikh, Sahar Quaze, and even the enigmatic Maharishi Aazaad soaking in the berry magic.
As the speeches wrapped, the real fun began.
🍹 Blueberries Take Over the Menu
Post-launch, the party shifted into high gear with a berry-themed cocktail and mocktail spread that was as Instagrammable as it was tasty. From blueberry mojitos to mocktail spritzers garnished with frozen SanLucar berries (kept perfectly chilled by Mr. Iceman’s signature cubes!), every drink told a story of freshness and indulgence.
A special Mixologist brought in for the event concoted drinks infused with blueberries, giving guests a taste of just how versatile and vibrant this little fruit can be.
“We’re not just delivering blueberries — we’re delivering joy, health, and a taste of nature’s finest,” shared a SanLucar spokesperson.
“Every perfect blueberry moment deserves the perfect chill,” added a Mr. Iceman rep with a smile.
And just when we thought the evening couldn’t get sweeter, guests were gifted adorable takeaway boxes of SanLucar Blueberries to share with their families — a thoughtful reminder that health and indulgence can absolutely go hand-in-hand.
🫐 Times to Get Creative in the Kitchen
We’ve already started planning some new recipes at home! Whether it’s a morning smoothie bowl, a twist on our usual pancakes, or even a tangy chutney — these blueberries are going to be a staple in our kitchen.
Why? Because blueberries are more than just a trend. They’re nutrient powerhouses — loaded with antioxidants, vitamins, and minerals, while being low in calories and sugar. Plus, they’re high in fiber and oh-so-good for your skin, heart, and gut.
Our Verdict? A Big YES to SanLucar Blueberries
This iconic collaboration between Anusaya Fresh, SanLucar, and Mr. Iceman is more than a fruit import deal — it’s a lifestyle upgrade for every Indian home. With premium-quality blueberries now widely available, it’s time to explore, taste, and live a little fresher every day.
