There are moments in fashion when presence, poise, and power come together so effortlessly that they leave you spellbound. The recent unveiling of ‘ROAR’, the striking new sari-inspired capsule collection by Shilpa Shetty Kundra in collaboration with Aza Fashions, was one such moment.
As we stepped into the beautifully curated Aza Fashions store in Bandra, we were instantly captivated — the ambience, the artistry. We set around to explore the exquisite array of silhouettes on display — we found ourselves face to face with none other than the enchantress herself, Shilpa Shetty Kundra.
Walking in with her signature poise and star presence, Shilpa instantly owned the room — the embodiment of beauty, boldness, and grace. Draped in one of her own ROAR creations, a striking statement saree that seemed to shimmer with personality, she was every bit the diva we imagined — confident, radiant, and unapologetically herself.
The air was electric as she took her place, setting the tone for an intimate interaction where she answered a series of carefully curated questions from the Aza team. With her ever-present charm and wit, she spoke passionately about her love for sarees, her creative vision behind ROAR, and the essence of celebrating womanhood through fashion. Her words were laced with warmth, humour, and authenticity — each response punctuated by her trademark smile and peals of laughter that filled the room.
Standing gracefully beside her was Devangi Nishar Parekh, Managing Director of Aza Fashions, dressed in another exquisite creation from Shilpa’s collection. With understated elegance and quiet confidence, Devangi mirrored the brand’s philosophy — refined, feminine, and forward-thinking. Together, the two women encapsulated the spirit of ROAR: power, poise, and individuality, redefining what it means to be effortlessly glamorous.
The Collection That Roars with Style
The Shilpa Shetty Kundra x Aza Fashions collection is an evocative interpretation of modern Indian glamour — one that celebrates women who command attention through their confidence and elegance.
The silhouettes include pre-draped saris, skirt-sets with sari drapes, draped kaftans, and classic printed saris. Balancing softness and strength, the styles are enriched with animal and botanical prints, highlighted by hand-embellished detailing, making them perfect for the modern woman.
The pieces transition seamlessly from destination weddings and cocktail soirées to intimate gatherings and red-carpet affairs, marrying effortless style with timeless appeal.
Describing the collection in her own words, Shilpa Shetty Kundra shared,
“My mother has always been my sari muse. She wore them with boldness, authenticity and creativity. With creating ROAR with AZA, I’ve reimagined that spirit into designs that are empowering, glamorous and easy to wear for every woman.”
Her words encapsulate the soul of the collection — a line that reinvents tradition through a modern lens, designed to make every woman feel powerful, confident, and unapologetically herself.
Empowerment Meets Elegance
The collaboration is a seamless blend of Shilpa’s instinctive creativity and Aza Fashions’ vision of empowering women through luxury fashion. Every piece feels like an extension of personality — bold yet wearable, statement-making yet timeless.
“At Aza, we curate fashion that empowers women to express who they are with confidence and panache. ROAR, our collaboration with Shilpa Shetty Kundra, embodies that philosophy: stylish, contemporary and versatile, crafted for women who aren’t afraid to make a statement,” says Devangi Nishar Parekh, Managing Director of Aza Fashions.
Indeed, ROAR is not just a collection — it’s a movement. It captures everything Aza has always stood for: self-confidence, empowerment, and redefined luxury. With silhouettes that are striking yet breathable, ROAR merges glamour with practicality, allowing women to move, feel, and express themselves with unrestrained freedom.
Now available on the Aza Fashions website, app, and in stores, the collection is globally accessible, bringing the essence of Indian couture to fashion lovers everywhere.
About Aza Fashions
Aza Fashions is India’s premier destination for luxury fashion, curating the finest in bridal, couture, and ready-to-wear collections for men and women. Founded in 2005 by Alka Nishar and headquartered in Mumbai, Aza has become synonymous with contemporary Indian luxury, showcasing leading designers such as Anamika Khanna, Tarun Tahiliani, Rimple and Harpreet Narula, Amit Aggarwal, and Seema Gujral.
With thirteen boutiques across major cities and a global e-commerce platform, Aza continues to redefine modern fashion by seamlessly blending craftsmanship, creativity, and couture. Recently, Aza expanded into fine lab-grown diamond jewellery with the launch of Araiya by Aza, further cementing its position as a luxury powerhouse that celebrates beauty in all its forms.
