A celebration of Indian storytelling through scent, unveiled at Mumbai’s most glamorous couture showcase.
In a show where silks shimmered and sequins sparkled, it was scent that stole the spotlight—Fraganta Perfumes launched ‘Heer – Ranjha’ at Global India Couture Week 2025, turning fragrance into the season’s most glamorous accessory.
This launch marks yet another milestone for Fraganta, which debuted with the much-loved “Ganga – Jogi” collection. Continuing its tradition of crafting perfumes as pairs, the brand transforms each fragrance into a narrative, making them more than just scents—they become stories bottled in elegance.
A Fragrance of Legends
Inspired by the iconic Punjabi love story, “Heer – Ranjha” captures passion, devotion, and harmony in its two distinct blends.
- Ranjha is crafted for the modern man, opening with the freshness of grapefruit, spices, and lavender, deepening into a woody embrace of sandalwood, amber, and vetiver.
- Heer, with its vegan formulation, embodies resilience and grace. Notes of vanilla infusion and lavender layer into vanilla absolute, creating a warm yet radiant aura.
Together, they form a harmonious balance—two halves of a timeless tale, reimagined for today’s discerning fragrance lovers.
Luxury Rooted in India
What makes Fraganta iconic is not only its storytelling but also its indigenous craftsmanship. Every perfume is Eau de Parfum, benchmarked against global luxury standards yet proudly made in India. From composition to packaging, each detail echoes nostalgia, authenticity, and artistry—qualities that are often overshadowed in the race for commercial perfumery.
At the launch, Leena Jain reflected on the brand’s journey: “After the love we received for ‘Ganga – Jogi,’ it felt only natural to create another pair that celebrates timeless connection. ‘Heer – Ranjha’ is a tribute to resilience, romance, and balance. At Fraganta, every perfume is a story, and I am delighted to bring this story alive on the global stage of couture.”
With its unique storytelling approach, Fraganta Perfumes is carving a distinct niche in the world of luxury fragrances. Rooted in Indian culture yet international in appeal, “Heer – Ranjha” is more than a perfume launch—it’s the beginning of another unforgettable chapter in the brand’s journey.
