Fashion meets purpose this July as Raymond, India’s iconic style powerhouse, teams up once again with Goonj, a leader in sustainable impact, to unveil the 2025 edition of their heartwarming and high-impact campaign — “Look Good Feel Good.” This annual Garment Exchange Program is not just about style, it’s about soul — and this year, it comes with an extra dose of star power, with actor and philanthropist Sonu Sood lending his voice to the cause.
Designed to encourage people to part with gently worn garments they no longer use, the campaign rewards them with free stitching services at select The Raymond Shops and leading multi-brand outlets. These contributions are then processed by Goonj’s Circularity Centers, repurposed into material kits, and distributed to rural communities across India. This meaningful exchange ensures that fashion truly flows — not just into wardrobes, but into lives.
Fashion with a Heart
Running from 4th July to 27th July 2025, the campaign invites people to bring in wearable clothes — from sharp shirts and trousers to chic jackets, women’s and children’s wear — all in good condition. In return, donors receive up to 15 stitching vouchers, which can be redeemed on tailoring charges for Raymond fabrics, turning generosity into a reward of its own.
With a stylish legacy rooted in quality and trust, Raymond has redefined how fashion can be a force for change. In 2024 alone, over 4 lakh garments were collected, with Maharashtra, Gujarat, and Delhi leading the charge — a testament to growing consciousness around sustainable fashion, mindful living, and dignified giving.
“Look Good Feel Good is not just a mere campaign, it is a reflection of what we stand for. Every garment contributed has the potential to become part of someone else’s story. Over the years, the response has shown us that people want to contribute, all they need is a platform that’s thoughtful and trustworthy. That’s what we aim to provide, in partnership with Goonj.” — Paritosh Tiwari, Raymond Lifestyle Ltd.
Goonj: Dignity is Always in Vogue
For over two decades, Goonj has pioneered the redefinition of discarded clothing, not just as clutter or waste, but as currency for change — supporting development work like reviving water bodies and building bamboo bridges across underserved India.
“Goonj’s long-standing partnership with Raymond is unique and significant in many ways. The growing success of this campaign, over the years, highlights that when people are given a chance to contribute for a larger purpose, they respond. At Goonj, our sustained work over the last 2 decades has been on transforming peoples’ mindset about their under-utilised clothes, beyond decluttering and recycling, as a larger contribution to peoples’ dignity, development and climate action. We hope to work more closely with Raymond in future as well to see how this brings about a deeper impact in the world.” — Anshu Gupta, Founder, Goonj
The New Dress Code: Compassion
Whether you’re a fashionista looking to declutter with intention or a conscious shopper who believes in circular fashion, “Look Good Feel Good” is your opportunity to merge style with substance. Because at the heart of fashion, lies the power to transform — not just how we look, but how we live.
To be part of this stylish movement of giving, visit your nearest participating Raymond store and make space for kindness in your closet — and in someone else’s life.
