• Hosted in Mumbai, the #FlipkartGlamUpFest witnessed participation from leading celebrities & influencers like Parineeti Chopra, Kajal Aggarwal, Krystle D’Souza and Bhuvam Bam
• Industry leaders from brands such as MyGlamm, L’Oreal, Meta, Bain & Company, Sixth Sense Ventures, IDAM House of Brands and Minimalist seen at the festival
• The Glam Up Sale garnered participation from over 40+ top brands offering 50,000+ products across beauty and skincare

Flipkart, India’s homegrown e-commerce marketplace, launched the Glam Up Fest in Mumbai today, bringing together celebrities, influencers, brands, and industry experts. The event saw attendance from stars like Parineeti Chopra, Kajal Aggarwal, Krystle D’Souza, and Bhuvan Bam, along with over 300 influencers walking the purple carpet. Highlights included the grand unveilings of ‘Kajal’ by Kajal Aggarwal and ‘BB Range’ by Bhuvan Bam, adding glamour to the festivities. Panel discussions offered insights into India’s beauty landscape.

The event featured experiential zones showcasing contemporary technology-led features such as Virtual Try On and Skin Analyser. A dedicated zone for influencer participation included activities like a makeover booth, adding excitement and fun. Renowned industry experts such as Mohit Yadav (Founder, Minimalist), Meghna Apparao (Director – E-commerce, Meta India), Ketki Paranjpe (Partner, Sixth Sense Ventures), Rohit Shankar (Partner, Bain & Company), Jaime Del Valle Sansierra (SVP Business Development & Partnerships at MODIFACE at L’Oreal), David Thiebaud (General Manager Consumer Experiences, L’Oreal India), and Sukhleen Aneja (CEO), along with Aakash Anand (Founder and CEO, IDAM House of Brands, Good Glamm Group) and Flipkart leaders Sankalp Mehrotra (Vice President) and Bharath Ram (Senior Vice-President, User Acquisition and Retention) shared their insights during the event.

Kanchan Mishra, Senior Director of Consumables (FMCG), Home, and General Merchandise at Flipkart, commented, “At Flipkart, we aim to make beauty accessible nationwide. We offer a wide range of products and the latest trends to meet diverse customer needs. Our extensive reach and deep knowledge of the beauty industry allow us to connect with trend-savvy consumers. The success of the Flipkart Glam Up Fest in Mumbai showcases our commitment to leading the digital beauty retail landscape in India. We unite customers, brands, leaders, and influencers, leveraging technology to deliver exceptional value. The Glam Up Fest and Glam Up Sale will propel our partner brands toward remarkable growth.”

Premium and D2C brands, including MyGlamm, Secret Temptation, L`Oreal, Lakmé, Mamaearth, Minimalist, The Man Company, and Yardley London, offered great deals on the popular e-commerce platform.