The air was charged with electricity, the lights shimmered brighter than ever, and the city’s most stylish crowd gathered in their couture best — because when Bollywood meets fashion and big business, you know it’s going to be a night to remember. The grand Mumbai launch of Pitch to Get Rich, India’s first fashion-focused entrepreneurial reality series, was nothing short of spectacular. Powered by JioHotstar and produced by Fashion Entrepreneur Fund in collaboration with Dharmatic Entertainment, this glittering evening set the tone for a new chapter in India’s fashion and start-up ecosystem.
As the cameras flashed and the stage came alive, all eyes turned to the icons who have shaped India’s cultural narrative in more ways than one. Akshay Kumar, Karan Johar, Manish Malhotra and Malaika Arora took centre stage to unveil the much-awaited trailer, lending the evening their star power and unmistakable charm. Joining them were Sanjay Nigam, the visionary Founder of the Fashion Entrepreneur Fund (FEF), Apoorva Mehta, CEO of Dharmatic Entertainment, and Sushant Sreeram, Head of SVOD Business and CMO at JioStar — each one sharing a vision of empowering fashion talent with a business-first mindset.
The highlight of the night was undeniably the mini runway showcase that turned the launch into a full-fledged celebration of style and ambition. Fourteen emerging founders, all part of the upcoming series, brought their collections to life in an exquisitely curated presentation. From Cloud Tailor’s tech-driven tailoring platform to the ethereal bridal couture of House of Armuse, the sharp menswear aesthetic of Philocaly to the handcrafted footwear finesse of Dmodot, and the fresh, youthful energy of Banana Club and Banana Labs to the rich heritage appeal of Heritage Bazaar — every label walked the runway with the confidence of being part of something far bigger than just a show. This was a movement to put India’s next-gen designers and entrepreneurs on the map.
The buzz in the room was undeniable, and the excitement soared further when the stellar investor and judge lineup was revealed. Akshay Kumar, Karan Johar, Manish Malhotra, Malaika Arora, Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, Vinod Dugar and Gautam Singhania — together representing the glamour, grit and business acumen required to build a global fashion ecosystem. With a ₹40 crore investment pool, this show isn’t just a platform for storytelling; it’s a launchpad for real opportunities.
Each voice on stage carried the weight of both inspiration and intent. Akshay Kumar summed it up perfectly when he said, “Entrepreneurship is about courage — the courage to take risks, reinvent, and lead. Pitch to Get Rich celebrates that spirit while championing Make in India.” Karan Johar, ever the champion of creativity, added, “Fashion is not just about glamour; it’s a serious business. This show is where creativity meets commerce.” For Sushant Sreeram, the vision was clear: “This is the India that is bold, confident, and ready to shine. Pitch to Get Rich is more than a show; it’s a movement.” And as Sanjay Nigam eloquently put it, “Fashion, finance and fame meet entertainment — this is about building the next generation of fashion founders.”
As the evening unfolded, more sparkle was added to the starry lineup with the announcement of special guest appearances by Saif Ali Khan, Sara Ali Khan, Ananya Panday, Ronnie Screwvala, Diipa Khosla and Shibani Dandekar — a testament to how deeply the world of fashion and entertainment are intertwined in India’s cultural fabric. From the makers who’ve shaped pop culture phenomenons like Bigg Boss and Hustle, JioHotstar is now ready to do the same for the fashion business with Pitch to Get Rich, streaming exclusively from October 20, 2025.
What made the night truly special was not just its scale or star quotient, but the palpable energy in the air — the kind that comes when ambition meets opportunity. The room buzzed with conversations about design, investments, collaborations and dreams. For the young founders showcasing their brands, it was more than a launch; it was a defining moment. For everyone present, it was a glimpse into how India’s fashion story is ready to walk onto a global runway. It was a night where sequins sparkled a little brighter, stilettos clicked with more confidence, and a new wave of fashion entrepreneurship took its first glamorous bow.
Watch the trailer here…
Pitch to Get Rich premieres exclusively on JioHotstar on October 20, 2025
