The conventional, scripted trailer launches of Bollywood were officially put on the back burner this week. In their place, a whirlwind of multi-generational laughter and raw familial love took over at the grand trailer reveal of Maa Hai Na. Set to stream exclusively on Hindi ZEE5 starting this June 12, the upcoming non-fiction reality series is already positioning itself as Mumbai’s next big family binge-watch.
The grand event was anchored by none other than the ultimate multi-hat-wearing mom and timeless diva, Shilpa Shetty Kundra, who steps into the spotlight as the show’s charismatic host.
From Gen Z Slang to Blindfolded Veggie Tests : How the ‘Maa Hai Na’ Launch Tested Gen Z and Their Moms
Press conferences are usually standard, monotonous Q&A affairs, but the organizers turned the format completely on its head. Led by a high-energy Radio Mirchi Rj Prerna, the launch featured an interactive game that served as the ultimate “Kaun Kitna Pani Mein” test for the attending celebrity families.
The segment pitted the mothers’ knowledge of contemporary Gen Z slang against their kids’ knowledge of basic household ingredients. While the mothers cracked up trying to decipher modern internet lingo like “Slay”, “Delulu”, Low Key (mistaken as Lauki),” “GOAT” “and “No Cap” their digital-native kids were blindfolded and tasked with identifying everyday kitchen vegetables solely by touch and smell. The hilarious disconnect set a vibrant, unscripted tone for the evening, proving just how wide—and comical—the generational gap can be.
Guffaws, Celebrities, and Digital Icons
While the launch itself was all about witty games, the trailer offered a sneak peek into the actual show’s core format: a high-stakes, chaotic parent-kid combo cook-off. The series features a distinct casting choice, blending traditional television stars with massive celebrity-youtuber duos. Actress Urvashi Dholakia with her son, Sunita-Tina Ahuja Mom-Dotty duo, Internet sensation Manisha Rani (who graced the event with her father), Sahida Ansari with her son, digital star Gullu with his mom, and actress Tanya Mittal all showed up to share their real-life domestic equations.
The event also promised plenty of laugh-out-loud moments to come on screen, detailing a guffawing time cooked up by the comedic genius Ali Asgar alongside Chef Chandan, with some roasting by Gaurav Kapoor. Their onscreen dynamic bridges the gap between strict culinary discipline and absolute internet-age madness, showcasing what happens when children are forced to step into the kitchen.
Multi-Generational Entertainment Built for the Whole Family
Behind the scenes, the show is brought to life by the powerhouse producer duo Preeti Simoes and Neeti Simoes of Lil Frodo Productions. Speaking at the launch, the creators revealed that the core inspiration came from observing everyday household dynamics.
“We noticed a constant divide where mothers are traditionally managing the kitchen and kids are locked away in their rooms scrolling through social media,” the producers shared. “We thought, what happens if we force these two entirely different worlds to merge over a single recipe? It is an absolute riot.”
The Business Head of Hindi ZEE5 echoed this sentiment, emphasizing that the platform intentionally designed the show to cater to multi-generational viewing. The non-fiction series serves as a comforting, hilarious space where grandparents, parents, and Gen Z children can sit back together this June, find relatable humor, and realize that no matter how chaotic life gets, the ultimate solution is always “Maa Hai Na.”
