“All the World’s a Theatre; All the men and women merely its players” a famed quote as we recollect William Shakespeare – Poet and Playwriter.
Commemorating the World Theatre Day which is celebrated on 27th March globally, Tata Sky, India’s leading content distribution platform along with ZEE Theatre, a business vertical of ZEE Entertainment Enterprises Ltd., celebrated the day with renowned Theatre artists Mita Vashisht, Vikram Kochar and Ratan Rajput and at an event hosted in Mumbai recently.
The event included a cinematic screening of the critically acclaimed Play ‘Wrong Turn’ along with a panel discussion on the need for archiving & televising some of the best plays in the country to enable wider reach for millennials and future generations.
Tata Sky also hosted the free screening of the service, Tata Sky Theatre at Zee’s Preview Theatre at Fun Republic in Mumbai for the audiences.
It showcased one of their upcoming plays to the audience which was a cross between a comedy of errors and drama. It had the audience in splits until it reached the finale when the story turned into family drama. But in all the experience of watching the play was a refreshing change.
Tata Sky Theatre powered by Zee Theatre has a bank of over 100+ plays from across genres and subscribers can now watch a wide variety of plays – classic, period drama, social satire, comedy, etc. at the comfort of their homes thanks to the evolving cinematic format.
Speaking on the occasion, Pallavi Puri, Chief Commercial Officer, Tata Sky said, “The concept of bringing rich & imaginative theatre to life on TV screens with Tata Sky Theatre has worked well with our subscribers. As over the last few months we have seen a constant rise in subscribers from across the country. On World Theatre Day, Tata Sky in partnership with Zee Theatre and the theatre artists pledge to continue this endeavour of making quality theatre plays available by televising & archiving plays for the audience of today.”
Tata Sky Theatre aspires to bring a special line-up of renowned Plays including the most celebrated artists and playwrights on the occasion of World Theatre Day. These include Agnipankh, Piya Behrupiya, Sandhya Chhaya, Shyam ki Mummy, Doll’s House, Bagiya Bancharam Ki, Savita Damodar Paranjpe, Wrong Turn and The Big Fat City. With this you can now watch the performances of leading stars from theatre like Mita Vashisht, Nirmiti Sawant, Milind Phatak, Joy Sengupta, Govind Namdev, Shriya Pilgaonkar, Shikha Talsania, Shilpa Shukla and Varun Badola amongst many others.
Commenting on the occasion, Shailja Kejriwal, Chief Creative Officer – Special Projects, Zee Entertainment Enterprises Ltd. said, “For over 2000 years Theatre has brought forth the most pertinent stories to the world, becoming a mirror to the society. It is also a platform that brings together storytellers and performers who are driven by passion and not commercialism. By televising plays, Zee Theatre in partnership with Tata Sky is proud to take Indian Theatre to more and more viewers who can now watch not only the most relevant stories but also the best artists and entertainers.”
For more information on Tata Sky, visit www.tatasky.com & watch.tatasky.com
