Streax Professional, a leader in salon innovation, wrapped up a successful showcase at Professional Beauty India 2024, held on 30th September and 1st October at the Bombay Exhibition Centre, Nesco, Goregaon East. The event provided an important platform for professionals and brands to engage with the latest trends in beauty.
During the event, Streax Professional strengthened its leadership in the haircare industry by introducing new product innovations like the Huemagic No-Ammonia Hair Colour and the Argan Secrets High Lift shades, further solidifying its reputation as a frontrunner in salon solutions.
Key Highlights
Interactive Professional Booth:
- Streax Professional engaged visitors with product information and personalized consultations.
- Attendees enjoyed styling sessions and a fun fortune wheel activity, winning product giveaways.
Colour Pod:
- Dedicated to hair colouring, with live demos and educational sessions.
- Showcased Streax Professional’s hair colourants, including new Argan Secrets High-lift shades and Huemagic No Ammonia Hair Colour.
Live Haircut & Hairstyle Show:
- Featured innovative techniques and styling by Technical Ambassador Shirin Merchant and Heena Dalvi, Deputy General Manager of Technical Education.
- Attendees were treated to styles like the Vintage Wave updo and Cornrow with Hollywood waves.
Ramp Hairstyles:
- Models showcased diverse styles such as beachy waves, high ponytails, smoothened waves, high-volume blowouts, and textured looks, displaying the versatility of Streax Professional products.
Rochelle Chhabra, Head – Streax Professional shared, “At PBI, Streax Professional truly captivated the audience with an immersive experience that included engaging booths, dynamic live demonstrations, and stunning ramp shows taking inspiration from our IP the MEGA SHOW – SPECTRUM COLLECTION 2024. We are excited to introduce Huemagic, a breakthrough no-ammonia hair colour that meets the demands of both stylists and clients.”
Priyanka Puri, Senior Vice President Marketing at Streax Professional expressed, “Streax Professional stands as a trendsetter in the industry, Our bespoke collections are meticulously crafted for our salon community and consumers, showcasing our adaptability and exceptional quality. Building on the strong foundation of our showcase in Delhi, we are excited to expand our success in Mumbai, empowering salon professionals to enhance their clients’ experiences and meet the evolving demands of today’s discerning Indian consumers. Witnessing the enthusiastic reception from the industry is incredibly fulfilling.”
In conclusion, Shirin Merchant – Technical Ambassador, Streax Professional said “Our presence at Professional Beauty India 2024 highlights our commitment to bringing global haircare trends to India and adapting them to meet the unique needs of the Indian salon industry. By bridging international innovations with local expertise, we aim to inspire and elevate the standards of haircare and styling across the country.”
Streax Professional’s participation in Professional Beauty India 2024 was a testament to its leadership in the salon industry. By introducing new products like the Huemagic No-Ammonia Hair Colour and Argan Secrets High Lift shades, along with interactive styling sessions and live demonstrations, Streax not only showcased its innovative prowess but also reinforced its commitment to enhancing the professional haircare landscape in India.
