Health is Wealth has become the mantra of today’s generation, with the growing popularity of athleisure and activewear brands across the country. As trends evolve, the boundaries between work, leisure, and fitness have blurred, giving rise to a new lifestyle where comfort, versatility, and style reign supreme. No longer just a fleeting fashion trend, athleisure has become a lifestyle choice for many.
However, even with the flood of athleisure options available, one challenge remains persistent, especially for Indian women: finding tops that stand out. The market is saturated with standard designs, creating a monotonous selection that doesn’t fully cater to the unique needs of the Indian body type. Women are craving fresh designs that are not only comfortable and chic but also complement their natural curves.
Enter RiACTIVE, a brand that offers a collection of affordable yet premium athleisure wear, specially crafted to embrace the contours of the Indian body. Their mission is to provide stylish, functional, and versatile apparel that blends comfort with performance—filling a much-needed gap in the market.
Ria Shah, the young and dynamic founder of RiACTIVE, launched her athleisure brand just a month ago, driven by her passion for self-expression and confidence through fashion. With six years of experience at Vivaa Consulting, Ria Shah honed her expertise in marketing and public relations, working with diverse brands across multiple sectors. Her unique blend of technical knowledge from her Computer Science background at NMIMS and her creative insights in marketing has given her a competitive edge in building brands and fostering goodwill.
“My mission with RiACTIVE is to create athleisure that not only looks good but feels empowering for women, especially those with the unique contours of the Indian body type. I believe that style and comfort should go hand in hand, and RiACTIVE is my way of blending both to inspire confidence in everyday life.” – Ria Shah
RiACTIVE is a perfect fusion of fashion and functionality, crafted for the modern Indian woman who is seeking to create a lifestyle that reflects balance. Whether you’re powering through a workout, conquering your workday, or relaxing on a weekend, RiACTIVE’s designs ensure you never have to compromise on comfort or style.
Stay ahead of the trend with RiACTIVE—the new name in athleisure to empower your active lifestyle.
