A look at how India’s largest footwear maker is embracing the digital future—one step at a time.
In a world that’s increasingly mobile-first, even the most familiar brands are quietly evolving. Among them is Relaxo Footwears, a name that’s been part of Indian households for decades. Now, with the launch of its Direct-to-Consumer (D2C) website—www.relaxofootwear.com—Relaxo is taking a considered and contemporary leap into the digital age.
The new site doesn’t overwhelm you with flash. Instead, it offers a clean, intuitive interface that’s clearly built for ease. Browsing through the collections—Sparx, Flite, and Bahamas—feels seamless. Products are neatly categorised, filters are smart, and the visuals crisp. It works effortlessly across devices, whether you’re casually scrolling on your phone or making a late-night buy on your laptop.
But beyond the digital polish, what stands out is the intent. This isn’t just an e-commerce platform; it’s a direct line between the brand and the people who’ve grown up with it. For shoppers, it means more than discounts or convenience—it’s a more personal way to explore the footwear that’s quietly been part of their everyday lives.
As part of the launch, consumers can enjoy up to 50% off on select articles from Sparx, Bahamas and Flite, along with an additional 10% off on bill values above ₹2000by using the promo code ‘SALE10’ at checkout.
The platform also boasts multiple secure payment options, offering flexibility and peace of mind, and is tailored to deliver a personalised shopping journey for every customer.
Incorporated in 1984, Relaxo has long been a household name, known for its reliable, affordable footwear—whether it’s the iconic rubber chappals or the increasingly stylish lines from Sparx and Flite. For many, it’s a brand that’s walked with them through school years, work days, and everyday routines.
This new online chapter doesn’t try to reinvent that legacy. Instead, it refines the experience, bringing the same everyday dependability into a sharper, more streamlined format for the modern Indian shopper. It’s a move that feels less like a brand trying to be trendy, and more like one that understands the value of staying quietly relevant.
As the digital shelves of Relaxo open up to a wider, tech-savvy audience, what remains unchanged is the brand’s grounding—accessible fashion, functional design, and footwear that, quite simply, works.
