For pet owner here’s some good news, PURINA a leading pet care company has expanded its portfolio in India by introducing its flagship and billionaire brand PRO PLAN in the super-premium pet food segment.
PRO PLAN, a three-decade-old brand is developed by PURINA vets, food scientists, and nutritionists and offers highly nutritious products for different life stages and breed sizes of dogs.
One of the highlights in the India portfolio is PRO PLAN PUPPY with colostrum (found in their mother’s milk), a groundbreaking innovation which is proven to enhance immune response and a stronger response to the vaccine in puppies.
The Indian pet food category represents a huge potential with estimated 19 million pets and is expected to double in value over the next five years. There is an increasing awareness about pet nutrition largely driven by increasing digitization making it easier to gain knowledge across the country.
“We successfully launched PURINA SUPERCOAT in Specialist Channels earlier this year and now we launch PRO PLAN with the proposition of “nutrition that performs” to target the super-premium segment. The product rollout is in line with our endeavor to offer our consumers with the best nutrition across key price segments,” says Varindra Sewak, MD PURINA PetCare India.
Purina PetCare believes that pets and people are better together and is committed to helping pets live longer, happier and healthier lives through proper nutrition and care. For almost 120 years, Purina has been one of the pioneers in providing nutritious and palatable products made to the highest standards of quality and safety. Purina scientists also led a 14-year study on the lifespan of dogs established that dogs fed to a lean body condition had a median lifespan which is 15% longer and were considerably healthier than their littermates. This reiterates the need for the right pet food for puppies and their holistic well-being.
PRO PLAN is priced at Rs.1575 for 2.5 kg, medium and large puppy and Rs.1390 for 2.5kg, medium and large adult. It is available with all leading vets and pets stores across the top cities in India.
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