With the increase of Chinese tourists in India, Maharashtra Tourism Development Corporation (MTDC) participated in Tourism Roadshow in China which was organised by Ministry of Tourism, Government of India in association with Indian Embassy, Beijing and Consulate General of India in Guangzhou and Shanghai.
The roadshow was successfully concluded in major cities including Guangzhou, Wahun and Shanghai from 28th August 2018 to 2nd September 2018 in the presence of Shri. KJ Alphons Hon’ble Tourism Minister, Government of India, Shri. Jaykumar Rawal Hon’ble Tourism Minister, Government of Maharashtra, Shri. Gautam Bambawale Indian Ambassador to the People’s Republic of China, Vice Governor Hube region Wuhan, Mr Chang Hyei and other officials were present.
The highlights of the recently concluded Tourism Roadshow in China comprised of a buyer-seller meet, an Incredible India seminar, a presentation on the Tourism promotion strategy by Chinese companies which focussed on why Chinese travellers should travel to India and the state of Maharashtra.
The main aim of Tourism Roadshow in China is to draw Chinese travellers by highlighting the Buddhist circuits across the state and the country. Circuits in Aurangabad, Pune, Nashik, Mumbai, Satara & Kolhapur, Raigad and Nagpur were promoted to encourage Buddhist Tourism. In fact, MTDC preserves and encourages the rich heritage and Buddhist culture of the state of Maharashtra and influences them in the expansion of a world-class, sustainable site of distinction which enhances the lives of travellers and inhabitants alike.
China is one of the major outbound tourist markets in the world, which generates 144 million outbound travellers. The association aims to tap the Chinese market and increasing Chinese tourist arrivals to India along with maximum footfall in Maharashtra. The objective of this roadshow was to create awareness of the state and several destinations among Chinese travellers.
Commenting on the occasion, Shri Jaykumar Rawal, Hon’ble Minister of Tourism, Government of Maharashtra said, “It’s a pleasure to annonce that the roadshow received an overwhelming response from all the stakeholders across China. The roadshow was a new experience for the members of both the nations, as it gave a prospect of exchanging new ideas and facts about our countries which will assist us to attract Chinese travellers. Maharashtra has successfully entered the Chinese Tourism market in a first-of-its-kind road show and time has come to unlock the potential of Tourism exchange between the two countries.”
Shri Vijay Kumar Gautam (IAS), Principal Secretary, Department of Tourism, Government of Maharashtra added, “We have received an overwhelming response from China during this Tourism Roadshow. MTDC has showcased various Buddhist circuits of the state and encouraged the Chinese travellers to explore Buddhist Tourism in the state of Maharashtra. This Roadshow has assisted us in strengthening our ties with China. It is just a beginning and I think a lot of things are yet to be explored, we look forward to inviting more Chinese travellers to our country in the years to come.
Maharashtra Tourism Development Corporation (MTDC) has been at the forefront of development and maintenance of various tourist sites and at present owns and maintains resorts in these regions. To aide tourists, MTDC has opened information centres at all popular destination, which provide travel information about various tourist spots in Maharashtra along with travel maps, Maharashtra tourism guides and travel books at affordable prices.
Maharashtra is one of the most popular tourist destinations in India offering a diverse range of experiences from pristine beaches, wildlife sanctuaries, hill stations, natural caves, waterfalls, to imposing forts, colourful festivals, ancient pilgrimage shrines, museums, and historical monuments.
For further details, please visit: http://www.maharashtratourism.gov.in/
