“If left to himself, my child rarely touches his food, feeding him is an ordeal and three square meals is all the more daunting for us!”, exclaimed Sapna, mother of 4year old Aarush. It seemed to be a sentiment shared by most parents in the room at the gathering hosted by Abbott for the launch of PediaSure’s new flavour Cookies & Cream.
“Often the unhealthy and unpredictable urbane lifestyle affects the health of our children. Luckily for us, our Paediatrician recommended PediaSure for my daughter Myra’s diet”, says Seba, mother to 5-year-old Myra. “ I am excited to be part of this launch, as I know for sure, my daughter will now doubly enjoy her glass of milk with the new flavour added”.
As kids enjoy their high activity summer break, it is important for parents to offer a complete and balanced nutrition and ensure their kids’ growth is not compromised. There’s now a nutritious and tasty option to address this concern as Abbott introduces the all-new PediaSure flavour, Cookies & Cream for children two years and above.
PediaSure Cookies & Cream provides complete and balanced nutrition for a growing child at nutritional risk. Packed with 37 vital nutrients, it supports a child’s growing height, weight and energy requirements.
During summer vacation, as fun takes center stage and discipline about nutrition is often broken two servings (morning and evening) of PediaSure go a long way towards building immunity as well as physical and brain development in children – and the new flavour is great for children who are very selective in their taste preferences. With summers in full swing, and schools closed for holidays, it is the perfect time to keep activity levels up and good health at its peak for school-going kids.
At the launch event, Actress Lara Dutta, mother to a six-year-old, spoke about the importance of optimum nutrition in holistic child growth. “During summers, my daughter is filled with ideas – to play new games, places to go and have lots of uninterrupted fun. While children are excited about holidays, parents often stress about how they can engage them effectively and ensure that they eat right. My daughter has very strong taste preferences, and I am on the look-out for food options that are not just healthy but also tasty and packed with nutrients,” she said, as she shared her experience of raising her child.
Amal Kelshikar, Country Head & General Manager – India at Abbott Nutrition shared, “We understand how parents worry about their kids’ complete nutrition and growth. PediaSure is the No. 1 brand recommended by pediatricians all around the world and is a scientifically proven supplement which helps improve linear growth without excess weight gain in children at nutritional risk. We have added a delicious twist, with the new Cookies & Cream flavour that will appeal to every child’s palate while offering them the healthy nutrition they need.“
“ I often meet moms who come to me for advice on a balanced diet for their kids. I always recommend a lot of outdoor play, minimal screen time on television and phone, and most importantly, I tell them not to lose focus on balanced nutrition. Children’s diet should be wholesome, healthy and have the right blend of proteins, carbohydrates, fats, vitamins and minerals to support their growth and development needs,” said Dr Indu Khosla, practicing pediatrician at Cloudnine Hospital.
Abbott is committed to helping people live their best possible life through the power of health. Connect with them on www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
To learn more about your child’s wholesome nutrition, visit PediaSure.in OR Facebook.com/PediaSureIndia.
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Watch the launch of#PediaSureCookiesAndCream
