It was a jammed packed house as I entered the premise of KidZania at the RCity Mall, Ghatkopar, which was buzzing with school kids running helter-skelter.
Popular for being a great learning and fun activity centre which is the core principle of the place, it offers a great combination of Entertainment and Education, making it a prefered destinations for school trips.
It felt nice to be back, though this time I had no #Jeehan in tow, but am sure he is going to be super delighted to know that his favourite chocolate treat – Kinder Joy, a brand of Ferrero SpA, has partnered with KidZania to launch a Kinder Joy Treat Factory!!!
I remember the umpteen pleas for the Kinder Joy chocolate surprise, and both Jeehan and me putting our heads together to set up the toy before digging in to enjoy the tasty treat. Finally, I get to meet the wonder heads who came up with this great strategy of combining the art of satiating kids hearts and minds with the twin-surprise delight.
With this collaboration, it’s a healthy mix of two philosophies, Kinder who believes that a “Happy child today will be a better adult tomorrow” and the philosophy of KidZania which reads as “Get Ready for a Better World”, we are doubly sure to have a winner activity for our kids.
The ceremony began with the heads of the two brands coming together and exchanging their philosophies and sharing some early experiences. Regional category head of Kinder Brands, Ferrero India, Anita Dewan quoted “At the Kinder Joy Treat Factory, Kids will be able to experience how their most loved brand is manufactured and learn about each step of the Kinder Joy making process, from ingredients to manufacturing. Our first establishment had come-up at KidZania Delhi NCR where we have been able to deliver the Kinder experience to the kids in India. Based on the experience, we are happy to extend our partnership to KidZania Mumbai. With this expansion, we will continue to bring daily moments of joy to more children and their families.
Speaking on this association, Sanjeev Kumar, Director & CEO – KidZania India said, “At KidZania, it is our constant endeavor to partner with brands that provide opportunities for children to learn through unique, real-life like role-plays, so as to positively impact the society and the environment they live in. Kinder Joy & KidZania share strong brand synergies, values and a vision of providing children with the best quality product & experience with a fun element at the core of it. This activity will empower children to better understand and learn about the process of Kinder Joy making from ingredients, nutrition analysis, excellence in quality, to packaging.”
There was some interesting quiz questions which were thrown the audience way with goodie bags as the lure and I felt pretty pleased to have answered the first question itself correctly.
The ’Kinder Joy Treat Factory’ at KidZania Mumbai will focus on enhancing the Psychomotor, Cognitive, Emotional and Social skills in the kids visiting the factory. The kids would learn from operating the machinery and manually measuring ingredients as they follow the instructions from a supervisor and work with a team of peers managing the overall assembly line.
KidZania’s philosophy captures its commitment to providing a fun and learning experience which prepares children to make a positive impact on society. KidZania believes that can help promote change, inspire global citizenship and build strong community awareness among our children – ‘the champions of our future’ through real-world role-playing experiences that are hands-on, engaging, didactic, and most importantly, fun!
The new activity introduced is designed to work for overall development of the kids placing them in a position of responsibility and helping discover the joy of creating something with teamwork.
Wishing you all a Merry X’mas and Greetings of the Season…
