ITC Engage has partnered with Penguin Random House for the launch of ‘Pocketful O’ Stories’ – Micro tales on unexpected moments of love with ‘Durjoy Datta’, the bestselling Romance author in India.
The campaign designed to introduce Engage’s revolutionary pocket perfumes on Digital invited micro tales of unexpected moments of love and chemistry via Instagram, Twitter and Facebook. The campaign received a phenomenal response with more than 11,200 beautiful and yet unexpected moments of love being shared.
The best story for the day was selected by Datta. And at the end of the campaign, the winning 250 stories have been compiled into a book which is named ‘Engage Pocketful O’ Stories’
The official launch of ‘Pocketful O Stories’ with Durjoy Datta will take place on 28th November to celebrate the unexpected yet ‘Engage-in’ moments of love.
Venue: Crossword Store, Inorbit Rd, Mindspace, Malad West, Mumbai, Maharashtra
Time: 6pm onwards
