Vaum is a unique beverage brand which captures the rhythm and essence of mother nature in every bottle. Inspired and derived from the Sanskrit term “Vaum / Vahmn”, the brand was founded by cousins and now business partners Siddharth Saraf & Aakash Khaunte, which represents the peaceful sound of water.
Siddharth and Aakash noted the dissatisfaction among the discerning drinkers on the lack of good mixers to compliment the taste of high-quality spirits. This led for them to seek the right mixer to elevate the drinking experience, but finding one that does not overpower the spirit can be a challenge which led to the search and finally unveiling ‘Vaum’ popular as India’s first line of Quinine-Free botanical beverages.
“With Vaum Tonics’ range of sophisticated softs, you can enjoy a refreshing and satisfying drink without compromising on your health or your taste buds. They do the job of enhancing the taste of the high-quality spirits which is how they meant to be enjoyed. Their flavors are sourced from top European flavor houses, ensuring that every sip is bursting with authentic, high-quality taste. ” Siddharth, the co-founder of Vaum Tonics, proudly states, “We’ve partnered with Hayley Troup and Ed Swete, two of the world’s leading beverage innovators, to create seven distinct and memorable flavors that are produced in India with botanicals imported from Europe, blended & bottled with champagne-esque carbonation in Goa. Vaum stands out from the crowd with their unwavering commitment to using only the finest ingredients“, he continued.
Vaum’s carefully crafted blends of natural ingredients provide a subtle and nuanced flavor profile that complements, rather than overpowers, your favorite spirits. Whether you’re sipping a gin and tonic , Rum or a vodka , Vaum will elevate your drinking experience to new heights.
Leveraging Liquid Fusions’ technical expertise and extensive experience, Vaum has developed unique recipes that they now exclusively own. The outcome is a collection of delectable, naturally flavored, and sophisticated softs that are ultra-low in calories.
India is currently experiencing a beverage revolution, reminiscent of the early 2000s in the United States.” says Akash Khaunte. “With consumers becoming increasingly adventurous in their taste preferences and seeking out high-quality international drinks, we have developed exceptional beverages in India that can be enjoyed by people all over India” he further adds.
Vaum offers two distinct product lines to cater to the diverse tastes of its customers. The first range, are Traditional Tonic Waters, comprises Classic Indian, Lite Indian (zero calorie), and Limone. These tonics are infused with quinine and boast a more conventional flavor profile.
The second range, Quinine Free Botanical Sparklers, is a novel offering in India. These dual-flavored botanical beverages can be savored as ready-to-drink sodas or used as mixers with any alcoholic spirit. Each flavor contains less than 30 calories per serving, which is approximately one-third of a serving of the usual sugar heavy sodas. The ‘Grapefruit- Rosemary’ and Mango-Fig Botanicals are two of the most popular flavors in this range. Other unique flavors in the botanical sparklers range are ‘Elderflower-Rosemary’ and ‘Cucumber-Mint’
With a focus on quality and innovation, Vaum has quickly established itself as a brand that is synonymous with excellence since launching its full blown operations just 14 months ago. One of their most notable accomplishments was their partnership with Hosa Siolim, a subsidiary of the Indian Accent group in Goa, to produce their bottled cocktails.
In March 2023, Vaum collaborated with Impressario, the company that operates all the Socials in Mumbai, further cementing their position as a leading player in the industry. Moreover, Vaum has also partnered with the Campari group to participate in the Jan 2023 edition of the Gin Explorers Club in Mumbai. “These partnerships have led to other successful events across Mumbai, Delhi, and Bangalore, featuring Campari/Bulldog Gin,” Siddharth further adds.
Vaum is poised to revolutionize the beverage industry with its unique blend of natural ingredients and calming sounds. It offers a refreshing alternative to traditional beverages, providing a sensory experience that is both relaxing and invigorating.
Try the unique flavours on offer by Vaum and experience the soothing sounds of nature in every sip!
