Godrej L’Affaire, a curated experiential luxury lifestyle platform by Godrej Industries Limited and Associate Companies (GILAC), announced that more than 50 brands have collaborated with the platform for its sixth edition, slated for March 29,2024 at the brand’s headquarters in Vikhroli, Mumbai. Godrej L’Affaire celebrates ‘ALL THINGS GOODNESS‘ at this soiree.
Godrej L’Affaire is a brand-agnostic owned media platform in the lifestyle space. Bringing together non-competing complementing brands in the lifestyle space, it was conceptualized to celebrate nuances of lifestyle in a experiential manner. With HSBC India, one of India’s leading financial services groups, collaborating for the sixth edition, the evening soiree unfolds with a three-pronged mission of crafting hyper-immersive experiences, building community of lifestyle aficionados, and weaving a robust digital safe narrative for all the participating brands.
Speaking about the sixth edition of Godrej L’Affaire, Tanya Dubash, Executive Director and Chief Brand Officer, GILAC said, “Creating persoanlized, immersive and authentic experiences for consumers in today’s ever-evolving world is imperative for any brand. Godrej L’Affaire was launched to provide these opportunities for our inhouse brands as well as external noncompeting brands in the lifestyle space. Our objective has been to create a community of lifestyle aficionados and drive meaningful conversation around the lifestyle space.”
She added, “This year our theme is ‘Goodness’ and we aim to underscore the significance of deliberate good choice that minimizes negative impact and contributing positively to society. We are extremely excited to make Godrej L’Affaire 2024 an unforgettable affair.“
Commenting on its collaboration with Godrej L’Affaire 2024, Arkaprava ‘ARKO’ Ray, Head – Marketing Strategy, HSBC India said, “As world’s local bank, we at HSBC passionately believe in creating a meaningful conversation for nurturing relationships and building trusts with our customers. With Godrej L’Affaire also working towards creating a lifestyle community, we found a perfect synergy in providing our consumers with an experiential experience through the event. We are excited to collaborate with Godrej L’Affaire and look forward to an amazing evening.”
Aligned to the guiding concept – ‘ALL THINGS GOODNESS,’ the event is thoughtfully mapped across eight zones aptly spelling out L’Affaire – Lifestyle, Awarness, Fashion, Flavour, Artistry, Innovation, Rejuvenation, and Environment.
In sync with the same, the highlight of this lifestyle-centric soiree is an exclusive fashion show by the renowned fashionista, Malaika Arora, showcasing her flagship brand – The Label Life. Marking an exclusive debut for the brand’s collection on the runway, Malaika showcased Spring-Summer 2024 collection centered around the iconic Picnic, Party, Home, and Office looks.
The evening also witnessed an electric performance by the band – The Bartender, the brain-child of Mikey Mc L’eary, a award winning songwriter, composer and producer. Featuring Shalmali Kolghade, Medha Sahi and Kaprila Keishing, their eclectic mix of music sensibilities set the tone for the evening.
Food enthusiasts were in for a treat as the event marks the unveiling of the 7th edition of the Godrej Food Trends Report (GFTR), delving into the theme of ‘Provenance’. This insightful report delves into the deep connection between Indian cuisine and its origins, exploring the intrinsic link between ingredients, regional specialties, and traditional practices. With insights from over 190 experts, including chefs, bloggers, and food producers, GFTR 2024 sheds light on the rich tapestry of Indian culinary heritage.
Rushina Munshaw Ghildiyal, Managing Director, a Perfect Bite Consulting and Curating Editor of the Godrej Foods Trends, said, “Over the last 7 editions, The Godrej Food Trends Report has become an invaluable tool for industry professionals in forecasting culinary trends and insights. 2024 promises to be a year of culinary exploration where Indian culture is influencing the world more than ever before. And as the world turns to us for inspiration, we are looking inward for ours. If I was asked what I would put my money on in 2024 it would be in chronicling and showcasing regional Indian cuisines, culinary travel, and women in the Indian food industry. 2024 will see the Indian plate become a canvas for culinary adventures!”
Godrej takes pride in nurturing emerging talent. Hence the event witnesses the announcements of the Top 25 content creators chosen through the premier influencer hunt Godrej L’Affaire Select. This program scouted for talent across a pool of over 10,000 participants spanning 200 cities, towns and villages across India. Mentored by internet sensation Ranveer Allahbadia, popularly known as the Beer Biceps, the winners were honored and welcomed into the exclusive Godrej L’Affaire Select creators’ group.
The soiree offered an experiences of top lifestyle brands like Auto Hangar India Pvt Ltd, a leading Mercedes-Benz Franchise Partner; FabriCare by D’decor, BMW Motorrad, MyGlamm, Freedom Tree, Cinthol, Godrej Magic, Goodknight, HIT, Godrej Expert, Godrej Professional, Park Avenue Perfumes, Kama Sutra, Godrej Combine, Godrej Rashinban, Godrej Oil Palm (Samadhan), Godrej Aer, The Woman’s Company, Godrej Capital, and Godrej Properties.
Godrej Jersey, Dubai energy drink and Cancro were the Hydration partners while Gourmet partners Godrej Yummiez, Baskin Robbins, Godrej Ral Good Chicken, SMOOR, Elior, Thaiji Gold, Bombay Island, Ishaara and Eight. Carlsberg Smooth Soda were the celebration partner for Godrej L’Affaire 2024.
The Bartender is the Entertainment Partner for the evening and the Communication Partners are Communicate India, Agency09, MSL, Mondial Communications.
The Outreach Partners are Monk-E, Shilpa Chawla, Urban Eye, Woodpecker Media, 11 eleven Communication, Sara Khan, Smalltown Dreams Entertainment.
Sparkle Gift Card is the Gift Partner for the soirée while &media is the Content Partner.
With Woot Luxe being the Event Partner, 94.3 Radio One is the Radio Partner and Bright Outdoor Media Ltd is the OOH Partner for Godrej L’Affaire 2024.
This year over 50 brands have partnered with Godrej L’Affaire 2024.
