In a culinary landscape crowded with commercial spice giants, it’s refreshing to discover a brand that brings heart, heritage, and honesty back to the Indian kitchen. Phoran Masala, founded by Mumbai-based entrepreneur Deepa Shah, is one such rising star — a boutique label that’s redefining how we experience spices, condiments, and dry fruits in everyday cooking.
At LifestylesOfMumbai.in, we’re always on the lookout for stories that celebrate the spirit of local entrepreneurship and products that truly make a difference — and Phoran Masala checks all the right boxes. What started as a personal passion project has grown into a brand that’s winning hearts for its premium quality, handpicked ingredients, and thoughtfully curated spice blends.
What sets Phoran Masala apart from mainstream players is its uncompromising focus on authenticity and freshness. Every product — from their robust whole cumin seeds to delicately ground turmeric and fragrant garam masala — is sourced from the best regions and carefully processed to retain its natural oils, aroma, and potency. Their zip-lock packaging isn’t just convenient — it reflects their commitment to quality and sustainability.
The brand also boasts a growing range of premium dry fruits including almonds, cashews, raisins, and more — each batch selected with the same care and precision that defines their spice collection.
“I wanted to create something I would trust and use in my own kitchen,” says Deepa Shah, the founder of Phoran Masala. “My approach has always been about quality over quantity — small batches, strong flavors, and blends that bring people together around food.”
Deepa, a self-taught spice curator and first-generation entrepreneur, brings a unique blend of intuition and precision to her creations. Her love for experimenting with flavors is the soul of Phoran Masala — and it shows in every product that carries the brand’s signature.
Phoran Masala is fast becoming a go-to for discerning home chefs, young families, and food lovers who care about where their ingredients come from. It’s not just about spicing up your meals — it’s about reconnecting with flavors that feel nostalgic yet new, rooted yet refined.
Where to Find It
Phoran Masala’s full range is available via their official online store phoranmasala.com, with select availability through curated retail outlets. For the latest updates, launches, and kitchen inspirations, follow their journey on Instagram.
Whether you’re a seasoned cook or someone who’s just starting to fall in love with the art of Indian cooking, Phoran Masala is a delicious reminder that great flavor starts with integrity — and a little bit of Mumbai magic.
