Eze Perfumes partners with Meat Less Meet More, Mercy for Animals, Akina and Vandals for a fundraiser event

~ Eze perfume pledged to pay 10k for every post shared by celebs & influencers on social media~

In an extraordinary collaboration with partners ‘Meat Less Meet More’, Mercy for Animals, Akina, and Vandals, Eze Perfumes has successfully presented with a first-of-its-kind animal charity fundraiser. The event, which took place at Akina, a popular luxury fine-dining hotspot in Mumbai, also marked a significant milestone in the pursuit of cruelty-free living for the perfume brand.

The fundraiser, a brainchild of well-known actor and activist, Amy Aela and sustainability advocate, Shreya Ghodawat, was a significant part of the duo’s launch of Meat Less Meet More, the first plant-based luxury networking dinner in the country. Since the fundraiser was focussed on animal welfare, it had Mercy for Animals, a noted and a non-profit organisation dedicated to improving the lives of farmed animals, playing a significant part in this collaborative effort to redefine a cruelty-free living.

Attended by an exclusive gathering of like-minded individuals passionate about sustainability, animal welfare, and conscious living, it was an evening filled with profound conversations and shared visions for a better world. The event saw celebrities like Karavnir Sharma, Divya Aggarwal, Vedhika Kumar, Sneha Ullal, Nia Sharma and others.

Apart from the fundraiser, the exclusive soiree also included numerous immersive experiences, including captivating performances and an unparalleled plant-forward dining experience to showcase the potential of a cruelty-free lifestyle. A monumental installation of Eze Perfume was also among the numerous attractions lined up for the evening, symbolising the brand’s commitment to the noble cause of ethical living.

One of the remarkable initiatives highlighted during the event was Eze Perfume’s pledge to donate Rs. 10,000 to Animal Welfare for every social media post shared by celebrities and influencers supporting the cause. This pledge underscores the brand’s unwavering dedication to making a meaningful impact in the realm of ethical living.

Mrs. Kanishka Jain, Director, Incredible Indriya (Eze Perfumes) shared that the brand was deeply encouraged by the overwhelming response to its first cause-led association, supporting animal welfare through compassionate, cruelty-free initiatives. She expressed pride in collaborating with Meat Less Meet More, Mercy for Animals and Akina, adding that the initiative not only raised awareness but also marked a meaningful step towards building a more compassionate and sustainable society.

Shreya Ghodawat added that the event was envisioned as a platform to unite the vegan and plant-based business community around shared values. Highlighting Eze Perfumes’ cruelty-free ethos as central to the collaboration, she thanked the brand for supporting a cause rooted in kindness, compassion and conscious living — truly proving that kindness has never smelt better.

The animal charity fundraiser was a testament to the power of collective action in driving positive change. The contributions received during this event will go a long way in supporting initiatives aimed at improving the lives of animals.