In a groundbreaking move set to redefine the skincare landscape, Dr Rashel unveils its first standalone beauty store, marking a significant milestone in the company’s journey towards revolutionizing personal care routine. The event took place on Sunday and seemed marked with the heartfelt presence of friends and family of the founding team.
Located in the bustling suburbs of Central Mumbai, the flagship store promises to offer a one – stop for all beauty and personal care needs of an individual. Catering to both men and women alike, it has something on offer for every skin and hair type. Boasting sleek, minimalist interiors adorned with displays of the brand’s signature products, the store exudes an aura of sophistication and luxury.
The event was graced by Guest of Honour, the lovely actress Tanisha Mukherjee, who was seen interacting with the management, guests and media as she scoured through the beauty racks within the store. She smiled patiently through the interactions and was quick to respond to queries on the brand’s USP and beauty queries posed to her.
“At Dr.Rashel, we are driven by a passion to redefine beauty standards and empower individuals to embrace their natural selves,” says Pravin Bera, co-founder of Dr.Rashel. “Our commitment to delivering high-performance yet affordable products that are clean, safe, and meet high-quality beauty solutions reflects our dedication to our customers’ well-being.“
“As we embark on this exciting journey with our new store in Mumbai, we are thrilled to offer a diverse range of vegan beauty elixirs that cater to the unique needs of our customers. Our products, backed by certifications and a commitment to sustainability, embody our vision for a healthier and more beautiful world.” added Devji Hathiyani, Co-founder of Dr.Rashel.
The brand’s commitment to clean and safe beauty, with products that are ISO Certified, GMP Certified, Dermatologically Tested, Silicone-free & Paraben & Sulphate-Free, cruelty-free, and devoid of mineral oil, underscores its dedication to providing high-quality and environmentally friendly solutions.
Dr.Rashel also attributes its continuous growth to its in-house manufacturing unit, which enables the brand to offer products in a value-for-money range while maintaining stringent quality standards. Their dual commitment to clean and safe beauty, with products that fulfill all beauty norms set by the industry has positioned Dr.Rashel as a standout in the industry, differentiating itself from competitors.
The brand’s focus on the franchise model aims to establish over 150 stores across India in the next two years, reflecting its commitment to expanding its customer base and offering entrepreneurial prospects.
