Amidst the lively atmosphere of the ongoing Mumbai Festival 2024, a dynamic nine-day celebration spearheaded by the Government of Maharashtra, residents and visitors are presently immersing themselves in the rich cultural tapestry of the state. The festival, which encompasses diverse activities ranging from traditional Powada performances to unique pop-up car concerts, cricket camps, and inclusive zoo visits, provides a unique opportunity for everyone to engage with the myriad expressions that define Mumbai’s sensory landscape.
At the heart of Mumbai Fest’s jubilation is the celebration and empowerment of women, urging them to showcase their myriad talents. This festival provides a dedicated space to honor the diverse skills of women, creating an environment that wholeheartedly appreciates and acknowledges their creativity. Scattered across various locations in the financial capital, government-run stalls display an array of beautifully crafted products – from clothes like t-shirts or jackets to toys, accessories, photo frames, chocolates, pots, candles, cookies, and more. Each product intricately weaves a narrative of empowerment and sustainability, amplifying the Mumbai Festival 2024 experience.
Among these curated spaces, Anokha Dhaaga takes center stage as Tata Power’s flagship initiative for women’s empowerment and livelihood. In perfect synchrony with the festival’s theme, the Anokha Dhaaga store at Maha Mumbai Expo transforms into a holistic platform for those seeking sustainable purchases while actively championing women’s empowerment.
The community empowerment efforts are largely targetted to be inclusive and aims towards bringing together skilling and mentoring of underserved communities as part of large business value chains.
About Anokha Dhaaga : It is a woman based micro-enterprise initiative in the thematic area of livelihood & skill building of Tata Power, which augments household income. With an objective of empowering women, it was initiated in Maval (Maharashtra). The journey began in 2015 with 16 women members being trained as artisans in readymade garments manufacturing and traditional handicrafts to promote the local talent and conserve their traditional art which would augment their household income. Subsequently it was also replicated keeping in mind the local artwork in Delhi, Gujarat and Jharkhand.
Tata Power is a leading integrated power company and a part of Tata Group, India’s largest multi-national business conglomerate. The company has a diversified portfolio of 14413 MW, spanning across the entire power value chain – from renewable and conventional energy generation to transmission & distribution, trading, storage solutions and solar cells and module manufacturing. As a pioneer of clean energy transition in India, Tata Power has 5553 MW of clean energy generation, which constitutes 39% of its total capacity. The company has also committed to achieve carbon neutrality before 2045.
Tata Power has established India’s most comprehensive clean energy platform, with offerings such as rooftop solar, microgrids, storage solutions, EV charging infrastructure, home automation et al. The company has also attracted global investors to support its growth and vision. Tata Power has successfully partnered with public and private entities in generation, transmission & distribution sectors in India, serving approx.13 million customers across the country.
