Isabelle Kaif, the new-kid-on-the-block and sister to Katrina Kaif is getting familiar to the world of Brand endorsement. She recently signed up as Brand Ambassador to Bandhan Jewels at a press conference in Mumbai.
Bandhan Jewels are the latest entrant in the jewellery market and are the store brand under the umbrella of Style Quotient Jewellery Private Limited.
Led by a team of enterprising entrepreneurs and jewellery industry stalwarts, Bandhan Jewels is a multi-brand retail platform. It’s a retail partnership programme which is based on a concept like Oyo rooms, Ola/Uber etc. where it’s a service platform provided by a bunch of professionals who understand the industry very well.
Bandhan Jewels intends to support the retail jewellery store owner by inviting them as partners so that they united under the family of a national brand, and can compete with other bigger jewellery brands.
With the franchise chain, Bandhan Jewels aims to focus on quality and creativity and help promote the brand’s endeavour through extensive on-ground and online marketing promotions rather than investing in owning retail stores themselves.
Speaking on the occasion, Prasad Kapre, CEO & Director, Style Quotient Jewellery 
Private Limited, said, “There has been no retail organization that is collaborating with investors and jewellers by supporting them in their endeavor of building a long-term sustainable and profitable jewellery business. Bandhan Jewels was created as an answer to this existing gap. Isabelle soon makes a debut in the world of Bollywood and brings this freshness in the jewellery world”.
Addressing the media, Brand Ambassador Isabelle Kaif said, “I am excited to be associated with Bandhan Jewels, which I think is a phenomenal concept. The jewellery pieces are exquisite and finely crafted. They are a pure indulgence for the women of today”.
Currently, The Gems and Jewellery industry is witnessing changes in the consumer’s preferences adapting to a western lifestyle. Consumers are demanding new designs and varieties in jewellery, and branded jewellers are able to fulfill their changing demands better than local unorganized players.
Bandhan Jewels’ differentiating factor is that they are a multi-brand outlet with a huge mix of generic jewellery and brands being sold under one roof. They have a wide range of jewellery that covers every look ranging from casual wear, traditional look, party wear, bridal wear and many more.
Exclusive generic jewellery in Gold and Diamond will be marketed under Bandhan Gold and Bandhan Diamond collections. Their generic gold and diamond line can be customized according to the customers’ wishes.
The brand hopes to partner with 100 stores in the next 3 years time!
