At a recent function, the young, fun and vibrant lingerie brand PrettySecrets collaborated with VJ, model and actress Anusha Dandekar to launch a special lingerie collection – Anusha for PrettySecrets.
Anusha who is recognized as a youth style icon has always been most comfortable in her own skin, she carries herself confidently knowing what works good for her body type and was only too happy to offer her name to endorse her name to the growing popularity of PrettySecrets.
Anusha For PrettySecrets was launched at the PrettySecrets’ Hill Road Store in Bandra. Whilst the Indian fashion industry has seen many collaborations and celebrity designed collections in apparel, beauty etc., this is the first time that a celebrity designed lingerie collection is launched by a lingerie brand in India – PrettySecrets.
The collection reflects Anusha’s youthful and fun personality. The brand “Anusha For PrettySecrets” aims at targeting young, fun, fashionable girls who have always admired Anusha and her style. The collection besides being very comfortable is also trendy, sassy and quirky.
This collection is affordably priced with bras starting at INR 799, panties starting at INR 399 and panty packs starting at INR 499. The bras come in sizes 32B,C,D, 34B,C,D & 36B,C,D & panties range from sizes S to XL.
Anusha’s ultra-stylish, fun and sassy aesthetic is seamlessly played out in the Pretty Tomboy Bandeau Lace Bras with Coordinated Lace Bikinis, Texty Panties with quirky one-liners and Daily Diva Monday-Sunday panty pack that has mood defining text on the panties for the Instagram savvy millennials.
On the occasion of the launch Mr. Karan Behal, Founder & CEO, PrettySecrets (MTC Ecom Pvt Ltd.) said, “We are thrilled and excited about this collaboration. It’s been great working with Anusha. She’s been extremely involved in every aspect of the collection – from the creation of the logo to the design process. The end result reflects our signature styles coming together. The spirit of this collection is synonymous with the PrettySecrets brand ethos – “Everyday lingerie should not be boring”. The collection is a reflection of what inspires both – Anusha and PrettySecrets. I am certain that our customers will enjoy the collection as much as we enjoyed bringing it to life”
Excited about her new collaboration, Actress Anusha Dandekar said “Every woman should feel confident and stylish in everything she puts on. To me, fashion is about embracing my individual style. Lingerie has always been an important part of fashion and has been a very very important part of my wardrobe since the beginning. This is why I wanted lingerie to be the first brand I ever create! Because I really believe feeling great from the inside first has always been important! And whenever someone buys my product I want them to feel happy and super confident and of course comfortable with who they are. It’s been a dream for many years to do this and I’m so excited the time is now! Especially when girls & women are becoming more confident with who they are & as a force in all fields! I want to thank PrettySecrets for sharing my vision and letting me freely create and express myself & for giving me a platform to share this with the world”
The Anusha For PrettySecrets collection will be available on prettysecrets.com, in PrettySecrets brand stores, Myntra, Jabong, Flipkart, Nykaa, Shoppers Stop and Central from December 2018.
Facebook, Twitter, Instagram & YouTube
PrettySecrets founded by Karan Behal in 2011, is the fastest growing lingerie brand in India. The brand’s portfolio consists of 1200+ products including lingerie, nightwear, activewear, and swimwear. The products are unique due to their great fabric, quality, comfort coupled with uncompromising style and fashion aesthetics.
PrettySecrets’ target group comprises women from 18 – 35 years of age. These women are young, stylish, confident, independent and have an uncompromising no-nonsense attitude. In a span of five years, PrettySecrets has raised multiple rounds of private equity investment from prominent investors. The brand has successfully launched 25 stores since April 2017 across 14 cities and prettysecrets.com reaches 21000 pincodes.
