Hi! I’m Saveeta Bajaj, but most people call me ‘Savvy’…
I’m a Content Creator and Producer, proudly steering my own media houses while collaborating with some of the world’s most respected international media giants. My journey began in the vibrant world of advertising, evolved through public relations and corporate communications, and grew into a multi-faceted career spanning news production, event management, blogging, and social media influence.
What sets my work apart is not just the breadth of experience—but the depth of human connection I strive to bring to every story I tell.
My Career So Far 🌏
My first big break came in 2004 with CNN International, and it opened the doors to a remarkable journey in global media. Since then, I’ve had the honour of working as an Independent Producer with some of the world’s most respected news networks, including Reuters, Al Jazeera English, Channel 4, ABC News, and several others. My role has always been to bring Mumbai to life for international audiences—lining up compelling stories, securing critical access, managing end-to-end editorial production, and ensuring each narrative authentically captured the soul of this extraordinary city and its people.
Over the years, this path has led me to explore and master multiple facets of communication and storytelling. From handling on-ground logistics to balancing the complexities of production in real-time, my experiences have shaped me into a dynamic communicator, a versatile multitasker, and a cultural translator who thrives on bridging worlds through stories.
My Diverse Skillsets ✍️🎬
Over the years, I’ve built a rich and diverse portfolio that reflects both my creative instincts and my ability to execute with precision under pressure. As the Founder and Creative Head of independent media houses, I’ve led projects from concept to completion, managing everything from storyboard development to real-time editorial coordination. My work as a Field Producer and Fixer for international news and documentary teams has deepened my expertise in navigating complex production environments while staying grounded in authentic storytelling.
My love for words naturally led me to become a Blogger and Media Editor, where I channel my observations into narratives that are raw, real, and deeply resonant. As a Social Media Influencer, I use my platform to amplify voices that deserve to be heard and to spotlight the often-overlooked nuances of urban life—especially those woven into the vibrant fabric of Mumbai’s cultural pulse.
In the realm of Public Relations and Communication, I bring over a decade of experience consulting for top-tier business houses. From crafting strategic communication plans to executing large-scale events, I’ve always thrived on blending creativity with clarity and professionalism.
Additionally, my work in travel planning and coordination has allowed me to support international crews with seamless logistics, serving as a reliable cross-cultural bridge. With an eye for detail, empathy, and diplomacy, I’ve consistently ensured that every production runs smoothly—no matter how unpredictable the environment.
Why I Do What I Do ❤️
Mumbai is not just where I live—it’s what I breathe. This city’s energy, contradictions, resilience, and warmth continue to inspire me every day. Through my blog and digital content, I aim to give my readers and followers a closer look at what truly makes Mumbai tick—its people, its stories, its spirit.
I’ve worked through chaotic shoots, unplanned crises, and emotional breakthroughs—but every experience has only made me stronger, more grounded, and even more determined to connect the dots between people and their purpose.
A Bit About Me 💛
Away from the media hustle, I’m a proud mother to a spirited Gen Z son, Jeehan Bajaj, who now contributes to my blog as he skillfully balances his student life with creativity. I’m also happily married for nearly 18 years to Dinesh Bajaj—a filmmaker, actor, and full-time father, whose dedication inspires me every single day.
Ours is a home full of stories, chaos, cinema, and love.
🔥 My Mantra:
“Successful people are not gifted; they work hard, then succeed on purpose.”
I live by a Go-Getter, Never-Say-Never attitude—that’s what fuels my passion, my compassion, and my purpose.