NEXA Music a global platform in music was launched amidst my fanfare at an event today. This was to announce a joint partnership with India’s leading car company Maruti Suzuki’s NEXA and digital media company Qyuki. The two brand icons have come together for a nationwide hunt among emerging artists to create original international music of global standards.
NEXA Music invites entries from budding musicians across the country to participate on this platform where the participants will be mentored by Internationally acclaimed A R Rahman supported by Clinton Cerejo.
NEXA Music which is based on the brand philosophy ‘Create. Inspire’ caters to the constantly connected, more demanding, urban metropolitan and evolved NEXA consumers. This unique platform will harness the aspiring Indian musician with a platform to compose original lyrics.
NEXA Music will kick off with the launch of 4 original tracks sung by acclaimed celebrity artists A. R Rahman, Anushka Manchanda, Nikhil D’souza and Uday Benegal.
Aspiring contestants will need to share their original music composition (unreleased / not promoted songs) at the NEXA Music website. The jury comprising of A R Rahman and Clinton Cerejo will shortlist 24 contestants who will be undergoing a mentorship program at the NEXA Music Lab to further brush-up their singing talent.
Out of these 24 contestants, only the best four will be shortlisted and guided by celebrity mentors to create four more additional tracks and music videos.
In addition to Rahman and Cerejo, the celebrity mentors who will be guiding the contestants are Mumbai singer-songwriter Nikhil D’Souza, singer/performer Anushka Manchanda and Uday Benegal of the rock band Indus Creed.
“The launch of NEXA Music opens new horizons for musicians and aids us build lifestyle experiences for NEXA customers. This music platform connects to brand NEXA’ score belief to create an exciting new world of mobility that is both inspiring and aspiring.” said R S Kalsi, Senior Executive Director Marketing & Sales, Maruti Suzuki. “NEXA Music stands for originality to connect with people beyond borders and barriers. I am confident that NEXA customers will cherish moments from this musical journey.”
On the occasion A R Rahman said, “NEXA and my company Qyuki share a common goal. We want to provide independent artists creating original English music a real opportunity to be discovered and promoted on a global stage. With NEXA Music any deserving artist stands a chance to collaborate with some of the best bands in the industry to produce music that reaches audiences across the world.”
The final four candidates will also get a chance to do 12 live events with their Music mentors across India.
Aspiring musicians with a passion for international music, can find their search ends right here with the launch of NEXA Music which is a dream come true opportunity.
Excellent article..