Amitabh Bachchan signs on as Brand Ambassador to GRADO, from the house of GBTL-Grasim & OCM

‘GRADO’ from The House of GBTL-Grasim & The House of OCM offers:

Maximum product segments across a varied range of price points thus we address every consumer need under the brand name ‘GRADO’
A rich repository of fabrics and apparels to choose from, namely, Wool, Wool blends, PV, PV blends and Cottons

The House Of GBTL-Grasim & OCM announces the launch of a New Age Brand ‘GRADO’. With the combined star wattage of the greatest actor of Indian Cinema, Amitabh Bachchan lending his name to GRADO, the brand is all set to usher a successful new wave in the Luxury Fabrics & Apparels industry.

Commenting on the occasion, the Brand Ambassador Amitabh Bachchan said “ I believe a man is not only known by its company he keeps, but also by the clothes he wears, what you wear is what you are. GRADO is a perfect amalgamation, of the finest quality, trendy designs and vibrant colours, the perfect fabric for all occasions under one brand.”

Rajendra Agarwal, the Mentor, said “We are extremely excited to announce the launch of GRADO from The House of GBTL-Grasim and of OCM. We undertook great research for creating the power brand GRADO and for the TVC we appointed leading agency Ogilvy. Mr. Piyush Pandey came up with the name GRADO.” He added on, “With GRADO we have created a perfect union of luxury fabrics and apparels which is an ideal choice for all occasions. We are extremely honoured to have Amitabh Bachchan endorse our brand, interestingly, he gave his approval not only because GRADO was backed by the legacy of two big established brands – GBTL-Grasim & OCM, but because he experienced the product first-hand, the fabric, the quality the finesse, the stitching. Once GRADO met his expectation he came on board as GRADO’s the Brand ambassador.”

S.Krishnamoorthy, MD, GBTL said, “We wanted to offer the consumers a basket of products whether it’s Wool, PV, PV blends, Cotton, that reflects premiums and innovation and strives to bring forth faith in the customer that once you wear GRADO you are in a different league. To bring forth the product attributes and positioning we have on board the legendary Amitabh Bachchan as the brand ambassador. We are proud to introduce GRADO’s unique features apart from its rich repository of fabrics and apparels, the wrinkle freeness, the lustre so we apply to cotton, that cotton fabric which is done with an ammonium finish all the wrinkle free properties and the lustre of any other fabric.”

Vikram Mahaldar – MD, OCM said, “To give the launch campaign and the new amalgamation impetus as a part of the synergy, Brand ‘GRADO’ from The House of GBTL-Grasim & OCM, is all set to roll out powerful communication, advertising, on-ground and online campaigns and activities ensuring the brand creates a great impact not only in trade but also strives to meet the needs of the end-consumer. OCM’s heritage lies in the pure wool blazer fabric segment and is currently the countries best blazer fabric manufacturer. Since GRADO campaign revolves around the Blazer category it will give an additional momentum to the existing market share.”

Links: GradoFabrics