When it comes to bridal beauty, we’re all looking for that one perfect blend — elegance, individuality, and a touch of magic. And this wedding season, Streax Professional seems to have captured just that. At the recently concluded Professional Beauty India (PBI) 2025 in Mumbai, the brand unveiled its stunning EVOQUE Collection – Bridal Edit, a trend-forward showcase that reimagines the modern Indian bride in the most glamorous way possible.
Set against the buzzing energy of the Bombay Exhibition Centre, this bridal showcase wasn’t just another runway moment — it was an experience. As the lights dimmed and the music set the mood, seven brides took the stage, each representing a unique promise of love and beauty. Aptly themed “7 Brides, 7 Pheras, 7 Promises,” the show celebrated everything we adore about Indian weddings — emotion, tradition, and timeless beauty — with a chic, contemporary twist.
What truly stood out was how seamlessly Streax Professional married global hair trends with Indian bridal sensibilities. Each look was thoughtfully curated to suit the diverse personalities of today’s brides — from the bold, confident woman who embraces retro glamour to the soft, romantic soul who prefers understated elegance.
The collection featured eight new hair looks and seven bridal styles, all brought to life through their EVOQUE Bridal Edit. The runway shimmered with statement hairstyles, soft curls, intricate braids, and glossy textures paired with modern silhouettes — all of which can inspire real brides-to-be as they plan their dream wedding looks.
But Streax didn’t stop there. Alongside its haircare innovations like Argan Secrets, Huemagic No Ammonia Gentle Colour, and Bot Brazil, the brand introduced an exciting new skincare portfolio tailored for salon experiences — including the Anti-Ageing Facial Kit, Skin Brightening Facial Kit, and De-tan Facial Kit. For brides, this means glowing, camera-ready skin to complement those perfect hairstyles.
“Our intent with Streax Professional is clear: bring the best of global hair and beauty to India — and translate it into techniques, tools, and services built for Indian hair, rituals, and style,” shared Dheeraj Arora, MD & CEO, Hygienic Research Institute Pvt. Ltd. “By expanding our portfolio across haircare and skincare and doubling down on education, we’re helping hairstylists ensure their consumers look like the best version of themselves.”
And truly, that’s what EVOQUE felt like — a love letter to every woman who dreams of feeling beautiful, powerful, and unique on her special day.
Rochelle Chhabra, Head of Streax Professional, added, “With the Evoque Bridal Edit, we wanted to bring the best of global trends while celebrating Indian beauty traditions, giving stylists fresh, versatile looks that truly resonate with today’s brides. And with the introduction of our skincare range, we’re moving closer to our vision of being a complete beauty solutions partner, supporting salons across every aspect of their client experience.”
For brides-to-be, this isn’t just another trend drop. It’s a beauty experience designed to make every pherā feel unforgettable. So whether you’re looking to channel old-world charm or walk down the aisle in bold new glamour, Streax Professional’s bridal collection offers something truly special — a promise of beauty that lasts well beyond the wedding day.
