Bengaluru is all set to witness an iconic blend of sports and skincare as Fixderma teams up with the Neeraj Chopra Classic 2025 — India’s first-ever international javelin competition — as the Official Skincare Partner. This strategic partnership celebrates performance, precision, and resilience, both on the field and in skincare.
Scheduled to take place at the Sree Kanteerava Stadium in Bengaluru this Saturday, the Neeraj Chopra Classic is sanctioned as a World Athletics Gold Level event, attracting elite javelin throwers from around the globe. As the event aims to redefine athletic excellence in India, Fixderma’s presence underscores the brand’s commitment to high-performance skincare that withstands the pressures of the elements — much like the athletes themselves.
A Perfect Match: Strength Meets Skincare
Speaking on the association, Karan Yadav, CCO of JSW Sports, expressed, “We’re delighted to have a brand like Fixderma on board. This inaugural edition is poised to set the gold standard for Indian athletics, and partnering with brands that align with that vision was crucial.”
Fixderma, known for its clinically strong and dermatologist-recommended skincare solutions, will have significant visibility at the tournament through on-ground activations and branding, further reinforcing its message: quietly effective, powerfully result-driven.
Inspiring Excellence, On and Off the Field
Fixderma’s Co-founder & CEO, Shaily Mehrotra, reflected on the collaboration, “Neeraj Chopra is a symbol of perseverance and quiet strength. We see that same spirit in our skincare solutions — strong, effective, and rooted in science. This partnership is a celebration of performance — both on and off the field.”
Echoing this sentiment, Anurag Mehrotra, Chairman of Fixderma, added, “This partnership goes beyond sponsorship — it’s a tribute to resilience and the pursuit of greatness. As a sports lover, I’m proud to see Fixderma support a global sports icon like Neeraj Chopra.”
Neeraj Chopra, who co-organized the event with JSW Sports, also extended his appreciation to Fixderma, acknowledging their support in making the tournament memorable and meaningful.
Beyond Sport: Elevating Skincare in Active Lifestyles
Fixderma’s participation will not only support the athletes but also educate audiences about the importance of skincare in sports and outdoor lifestyles, especially under Indian weather conditions. Expect interactive sessions, product demos, and educational touchpoints tailored for athletes, fitness enthusiasts, and everyday skincare warriors.
This partnership marks more than just a corporate tie-up — it symbolizes a shared pursuit of excellence, endurance, and impact. As India steps into the global spotlight of track and field events, the Neeraj Chopra Classic and Fixderma together celebrate a narrative where skincare isn’t an afterthought — it’s an essential part of peak performance.
