Bikaji Foods International Limited has unveiled its first-ever mega consumer campaign, Bikaji Khao London Jao (BKLJ), bringing an exciting opportunity for snack lovers across India. The nationwide campaign promises incredible prizes, with an assured gift on every purchase, adding an extra layer of delight to every snack. From cashback and discount vouchers to high-end rewards like Samsung TVs and TVS Jupiter scooters, the biggest highlight is the chance to win an all-expenses-paid trip to London!
Manoj Verma, COO of Bikaji Foods International, remarked, “At Bikaji, we have always believed in delivering the best to our consumers. With ‘Bikaji Khao London Jao,’ we’re not only offering exceptional rewards but also creating a deeper bond with our customers. This is a huge consumer investment designed to reward loyalists, attract new users to the brand, and generate trials. This campaign reflects our dedication to elevating the consumer experience and ensuring their delight with our products.”
The Bikaji Khao London Jao campaign goes beyond just offering rewards. It’s a large-scale 360-degree marketing effort, reaching consumers through television, print, digital platforms, and in-store activations. The idea is simple yet powerful: make every interaction with the brand a rewarding experience. This ensures maximum visibility and engagement, connecting consumers at every touchpoint.
To participate, consumers need to purchase specially marked products from select SKUs and large packs. Once the product is in hand, they can redeem their assured prize through a virtual spin wheel. The range of rewards includes cashback, vouchers, electronics, and even two-wheelers, with the ultimate prize being the London trip.
This initiative marks a significant milestone for Bikaji Foods, reinforcing their standing as one of India’s leading ethnic snack brands. It’s not just about driving sales; it’s about enhancing consumer engagement and loyalty on a grand scale.
For those eager to participate and explore the full details, head to Bikaji’s official website to view the terms and conditions of the campaign.
About Bikaji Foods International Limited
Bikaji Foods International is renowned for its wide array of traditional Indian snacks and sweets. Established in 1993, the company has become India’s third-largest ethnic snacks brand with a presence across 25 states and 4 union territories. Bikaji also exports to 25 countries, spreading the authentic taste of India to snack lovers worldwide. With products ranging from bhujia and namkeen to sweets and frozen foods, Bikaji continues to be a favorite in households across the globe.
