A spirit of bonhomie reigned all through the 150-kilometer stretch that traversed through the lanes of the city where over 800 women in 175 freshly painted and colorful cars competed in the JK Tyre Women’s Rally to the Valley of Lavasa. This initiative was to exhibit girl power and spread a message of women empowerment.
Friends, family members and curious spectators lined up all along the way, cheering the girls and shooting pictures, to extend their support.
FIA world motorsports council member Gautam Singhania flagged off the rally while JK Tyre’s general manager graced the prize distribution ceremony late on Tuesday night.
Most of the women dressed up for the occasion too, choosing various kinds of attires and costumes, the Gulabi Gang for Justice claimed the first prize for the Best Decorated Car. Covered with massive petals all over, the car sent out a clear warning: ‘Delicate as Petals, Hard as Rocks; if you hurt me once, I will hit you twice.’
The Wonder Women, with tight brown tops, blue skirts, masks, and wide belts marked W just like Gal Gadot in the namesake movie won the Best Dressed team award. Their message: Wonder Woman is Not a Fictional Character.
Another car that stood out was laden with fresh violets and was chosen as the Most Enthusiastic Team, especially for the way they went out to spread their sweet message: ‘Little Girls with Dreams Become Women with Vision.’
A black XUV, with Pad Women emblazoned all over the car in tune with the latest Akshay Kumar starrer, won two categories: best Slogan on the Car and Most Liked on Social Media.
Deepa Damodaran, along with her sister and mother as navigators, won the trophy and the Rs 1 lakh cash prize.
The annual rally is organised by WIAA with the aim of promoting road safety.
