~The initiative combines education and awareness to enable a real difference in menstrual hygiene management~
Glad U Came, an award-winning PR and Influencer Marketing Agency, in partnership with Carmesi, a period care brand, proudly announces the launch of #TeachThemYoung, an initiative aimed at educating children and pre-teens on the importance of menstrual hygiene. The brands seek to create awareness and break the taboo surrounding periods through impactful conversations at a young age.
It is imperative to have the right conversations at an early stage for children to grow up unafraid with the ability to openly discuss questions about menstrual hygiene plaguing their young minds.
Given the change in role models and content consumed by children and pre-teens, #TeachThemYoung will collaborate with like-minded content creators and influencers to impart education and have open, honest discussions on menstrual hygiene. The initiative will include social media content pieces, influencer collaborations, and celebrity activities to amplify the message. The focus will be on providing comprehensive menstrual hygiene education to help children develop healthy habits and reduce the stigma surrounding periods. The Carmesi website will also host The Period Guide for additional information on menstrual hygiene.
An advocate for safe periods, Tanvi Johri, Co-Founder, Carmesi, said, “Growing up, I noticed women suffering from period-related issues, but none of us were aware of the solutions because we rarely talked about periods – especially with the men. With time, I realized this stemmed from a lack of understanding about menstruation and its challenges. Sometimes there are simple solutions to the problems women experience month after month, and starting the conversation early with your kids or the children around you is important. It will empower a whole generation to be aware, discuss, and have the ability to understand their menstrual health and well-being.”
Speaking on the initiative, Maddie Amrutkar, Founder of Glad U Came, shared, ‘I believe education is the key to breaking the stigma surrounding menstruation. Through our partnership with Carmesi, we hope to empower children with knowledge and resources enabling them to manage their menstrual health with confidence and dignity.’
About Carmesi: Carmesi was founded in 2017, with a mission to make periods safer for women. The brand has grown to become one of the most prominent start-ups in the feminine care industry in India. Carmesi has challenged many stereotypes of the feminine hygiene industry by constantly innovating and vocalizing women’s issues. The brand has a huge array of natural period products – right from sanitary pads to menstrual cups, tampons, panty liners, etc, all of which have been designed using the safest natural ingredients. The brand is also the first one in India to get its pads certified 100% rash-free by a gynecologist, period rashes being a monthly problem faced by about 90% of women in India. Apart from its website, Carmesi is readily available across many online channels comprising Amazon, Flipkart, Nykaa, Purplle, Big Basket, Zivame, Netmeds, Pharmeasy, etc. Carmesi has very strong advocacy amongst its users, and the brand’s Instagram handle is strong proof of the brand’s efforts towards empowering women by bringing periods to the forefront of women’s issues.
About Glad U Came: Glad U Came is a leading and fastest-growing PR and Influencer Marketing agency. The young and budding communication specialist boutique offers PR and Celebrity Management Solutions, Influencers Marketing to Luxury, Fashion, and Lifestyle. Glad U Came is confident enough and believes in innovation that works best for building brand relations. The agency aims to build a long-lasting relationship with brands and celebrities and bring them a memorable experience.
